As every Internet Marketer knows, it’s not just the offer that you put out there, but the traffic that comes your way that determines how many sales you make.  So when we came across Trust Jacker, a Word Press plug in that promises to increase the ease of your marketing, we knew that we had to have a closer look.

Because, and we’re sure every savvy entrepreneur will agree, there are so many products out there that promise the earth but never deliver, that sorting out the good from bad becomes more of a headache each and every day.

Cue our in-depth review on exactly what Trust Jacker is all about, and whether it really is worth some minutes of your time to investigate (not to mention your hard earned dollars), or whether you should let it sink to the bottom of the shark infested sea that is Internet Marketing…

What do you get for your money with Trust Jacker?

So, when you sign up to Trust Jacker, what you get is, in a nutshell, a tool that gives you the opportunity to select content from a source you trust, and embed it into a frame.  What then happens is that the tool places an advertisement behind the text (that the customer is still reading on the original website).  When they close or move from that page, your offer than appears. [wplapdance name=”TrustJacker”]

• Monetize everything that you do online to make commissions and sales:  Yes, even your Twitter, Facebook, Google+ and Digg efforts can be ‘Trust Jackered’ to gain you viral traffic.
• No need to send affiliate links:  but still have the opportunity to make money from affiliate programs.
• The Trust Jacker Software:  that works via a Word Press plug in, gives you the choice of your potential customer either seeing a marketing banner, or sending them to an offer page.  This is simple to do, and is done by literally cutting, pasting and clicking the content you want to advertise behind.
• The content is viewed at its primary source:  In other words, your customer views the content on its original page (be it Facebook, viral video, celebrity gossip or whatever), meaning that this gives far greater credibility to your offer, because they haven’t clicked on a link to get there.
• Full Trust Jacker Mastermind Training:  is included.  This shows you exactly how to create the advertising behind any content that you choose, and how to either create a marketing banner or for the customer to see the actual offer page.
• Real time tracking:  of each and every click and view you get for every campaign you’re running…

 

Who is Trust Jacker for?

Well, you might think that Trust Jacker is a great tool for the Internet Marketer – which indeed it is.  However, as every business owner knows, it’s all about getting people to your offer.  And this means that this is the ideal tool for ANY business that has a product or service to sell, and a website (what do you mean, you don’t have a website!  Get your ass into gear pronto and get one.  In today’s online world, not having a website is literally marketing suicide…!)

Who are Rob Jones and Gerry Cramer?

Well, Rob and Gerry are the creators of Trust Jacker and all it’s related training material.  Both are highly experienced in both the world of the Internet, and in business marketing.  And, let’s be frank about it, these guys have made a small (well actually, not so small) doing the very same job that every Internet Marketer and business owner out there is doing right now.  When it comes to practicing what they preach, these guys really do have it nailed,

and the statistics to prove that their methods honestly do work…

The Pros and Cons of Trust Jacker

The Pros

• The very best thing about Trust Jacker is the ease in which you can use it.  With the minimal amount of effort (literally select your content, cut, paste and a few clicks of the mouse), you can have pay per view advertising behind virtually any content on the World Wide Web that you choose.
• Because the potential customer has not come to your advert or banner by clicking on any link, this adds trust to the offer.  After all, people trust sites such as Facebook, Reddit, news and gossip sites, and therefore this makes your offer much more credible.  In other words, you’re riding on the back of other trusted websites to literally drive customers to your offer.
• The training provided with Trust Jacker is easy to follow, and describes everything you need to know in a simple, step by step process.  This means that you can be up and running within a few hours of making your purchase.
• And the guys are so convinced that there product works, that it comes with a 60 day, 100%, no-quibble money back guarantee.  In effect, this means that you can try out the Trust Jacker software for a full two months to decide if it works for your business.  And if at the end of that time you decide no, you can get every red cent of your money back – no questions asked…

The Cons

• Well, the only downside we can find about Trust Jacker is that there are a few types of content that it doesn’t work with.  It can’t be used with any website that has a frame breaker (because that’s how the software works, by embedding the content in a frame).  Sites that have these include Yahoo, Google and YouTube.  But whilst this might sound like a bit of a problem, in all reality it isn’t really an issue, because typically, any viral content that you choose to use for your Trust Jacker embedding will be able to be found on multiple websites.

The Bottom Line

Well, we have to admit that when we first read about Trust Jacker, our initial thoughts were, scam, scam, and scam again…  But we couldn’t have been more wrong, and we don’t mind admitting it either.  Because we have to say, this is one of the most innovative pieces of advertising software that we’ve come across in a long time.  The guys have obviously put a lot of thought an effort into their creation, and this is plain to see with the ease in which the software works.

If you’re looking of ways to increase your organic traffic, then you could do far worse than to utilize the brilliance that is Trust Jacker.  In short, we love it…!

Anyone who spends any time at all online knows that quality content is important. Many however, do not realize just how important.

The Penguin Update

Google’s Penguin update had many site owners scrambling to determine just what needed to be done in order to keep their sites ranking high on search engine results. This most recent update has a major effect on SEO with regards to content marketing and site articles.

The significance of Google’s latest algorithm update lies in the fact that SEO copywriting, or the practice of writing website copy that both appeals to users but also contains carefully selected keywords seeded naturally throughout in order to help improve the site’s rankings in the SERPs for those keywords, has become an increasingly important element of the content marketing toolbox.

In a nutshell, this simply means that those using content to grab the attention of search engines now also have to ensure that the content they use grabs the attention of readers as well. More than half of all marketers claim that organic search rankings dropped after the update which makes understanding the best practices critical. Optimized digital content is an important part of any SEO plan. Keyword stuffing and other practices are now a thing of the past. Today, Google and other search engines want quality content that adds value to a site.

Quality Content Is the Key

How do you fix this issue? You simply begin posting content on your site that is written with human readers in mind. In other words, you have to be sure that the content on your site is of the highest possible quality. Content is meant to engage visitors and to give them the information that they are seeking. If you ensure that your content is quality, you should have no problems gaining rankings with Google and other search engines.

Without focusing your SEO content writing to meet the needs of search engine algorithms, you are liable to slip in search engine results.

The success of your website will ultimately be proven by the traffic that it receives. If you want a lot of traffic then you need a higher page ranking and you need visitors who are likely to return. Without providing those visitors with quality content, you can expect at least half of them to lose interest in your site quickly. Remember that Search Engine Optimization is critical to receiving the level of traffic that you desire and your content should definitely be a major part of your plan to gain traffic.

The ‘O’ in SEO stands for optimization – and optimizing your website’s content is key to attracting potential customers to your site.

Keeping Your Readers in Mind When Creating Content

Whenever you write content, or have it written for you, you have to ensure that you are keeping your audience in mind. Write for visitors instead of just for SEO purposes. Although you may not be writing strictly for SEO when you do this, you are still going to get the same positive results as if you were. Keywords are still important but what is more important is using those keywords in a natural way. Again, keyword stuffing is dead and gone. Today, you have to plant those keywords into your content in a way that reads well and does not look like you have simply stuck a word in there for search engine crawlers.

Fresh content is also important. Plan to update the content on your site regularly not only to satisfy search engine crawlers but to keep offering your visitors something new and fresh. Every marketer needs to understand the importance of quality content versus just content. Without the emphasis on quality, you are not likely to gain the results that you want.

Online advertising has made it very big in the past few years, but along with it came many questions that people had to ask themselves about the direction they wanted to take with internet marketing. Facebook brought about those questions, and they were concerned whether it was better to pay for advertising or attempt to reach out to potential customers without a marketing budget in hand; this question is still being put forward. The only way to get an answer to this question is to weigh the pros and cons of paid advertising via Facebook to find out what it can do, and what it can’t, as well as whether it is a worthy investment.

Grow Faster

Any new business has a time limit in which they need to grow from a start-up to a sustainable business. These time limes tend to differ in length, but no new business can go without this growth for an indefinite amount of time. The faster a business grows, the better it is for the owner, as well as anyone else involved, and this is where paid advertising can help. As the experts of Easy Assist Media explain;

Ads can help you grow your online channels faster. Unless you have an amazing online campaign that’s attracting a lot of new fans, buying ads to promote your network is simply the fastest way to grow.

Most people aren’t really sure how to go about marketing their business via Facebook. You might be aware that you need a business page, but is that all? Are exciting status updates enough to draw more and more fans to your company? Facebook knows how to reach out to potential clients because they set up the processes behind this advertising. They know how to pick out those viewers who will be most likely to click on your ads. They know how to use the available information to target the audience you need to grow your business too.

They’re Not Quite As Good As Google Ads

According to the experts, Google ads have a click through rate of about 2 percent, whereas Facebook ads have a click through rate of about 0.025 percent; this means you might be better off with the former. Still, this doesn’t mean you shouldn’t opt for paid ads, it just means that you need to carefully consider how much you want to put into this specific budget.

Pay When You Get Results

When you choose to advertise through a land based source, you could end up pouring a lot of money into a campaign that might or might not reach your target audience. When you advertise through Facebook, you only pay for the results that you get, and by this I mean you pay when people actually click on your advertisements. This means that you are paying for the advertising that people took an interest in, and this definitely makes it more worthwhile.

Are you worried about millions of people clicking on your advertisements, driving your advertising costs sky-high? The good news is that you can’t go over budget. Alex Charalambous puts it this way;

Facebook ads are similar to Google ads in that you choose your own budget and won’t go over unless you choose to.

Having more control over your marketing budget is particularly appealing if you are a small business owner, so this might be integral to your advertising campaigns.

Paid advertising is a great way to efficiently and effectively connect with others through social media platforms, but it isn’t the be all and end all of marketing; your campaigns should be about this and so much more if you are looking for true success.

Just about everyone is marketing through Facebook these days, and real estate agents are no different. You might have already noticed more and more realty-related posts popping up around your profile page, depending on what demographic you fall into, and when searching for realtors, you might even find yourself turning to Facebook, instead of opting for a broader Google search; either way, these professionals have a stronger presence on social media than ever before. If you are in the real estate business and you want to give social media a try, there are a few ways that you can actually increase your chances of success.

Help Your Clients Out

Too many businesses are utilizing Facebook for the sole purpose of advertising their services through this platform, but this could actually be a very bad idea. People already get enough advertising in their everyday lives, so they aren’t usually interested in signing up for some more. When you create your Facebook page, you should ensure that it not only contributes to your business, but that it is also helpful to your clients. Mike Gingerich advises;

Remember that social media is about building relationships, being social, and offering value.

You need to make sure that you post regularly, but you also need to ensure that your content is helpful to those individuals who become fans of, or even like, your page. Think about how you are going to interact with your potential clients, instead of simply focusing on how you can advertise, and you will find that your page draws more interest because of this.

High quality content can do just as well on social media sites as on your website, so don’t underestimate the value of a well written post when you are considering how to go about building up the image of your business online.

Alter Your Cover Image

One of the best ways to advertise a new property is to publish it as your cover image. When your page pops up on someone’s news feed, their eyes will be immediately drawn to your profile picture, and they will notice the property before they read the posting, most likely. By taking this route, you won’t have to use your updates to advertise a new listing (something that is less likely to work since people will often ignore wording and focus instead on images).

Include Links To Your Website

People turn to Facebook to interact with people and organizations, but when they finally want to access a product or service, they tend to visit the website of the business in question. The contributors of Geek State Blog explain;

Make sure to include a link to your website in the visible part of your “About” section to drive more traffic to your site.

After all, this is one of the aims of starting a Facebook page; to drive more and more traffic to your website, so don’t be afraid to use this to your advantage. You might even want to make sure that you have your website address visible on your profile picture, since this will ensure that people can always see it, and eventually it will stick in their minds. Just remember that profile pictures aren’t clickable, so you will also need to include the link to your site elsewhere.

Utilize Third Party Content

It shouldn’t be only your words and pictures that are strewn across your Facebook page. You can make your page a lot more interesting by including content and pictures that are created by other people. Share a link that has gone viral or a joke that you heard over the weekend (as long as it is appropriate); these are ways that you capture the attention of other people and have them continue returning for more.

Highlight Your Facebook Presence Within Your Current Marketing Campaign

If people aren’t aware that you have a Facebook page, you could end up losing out before you even have the chance to establish a social network presence. Basically, this means that you might want to start incorporating your Facebook presence into other marketing campaigns that you have currently established. The contributors of Mashable advise;

For example, if you’re blogging, set it up to automatically post each new article on Facebook.

You can also include your Facebook profile link on flyers or even billboards, if you advertise through these mediums.

Making Use Of Facebook Ads

If you have noticed an increase in the number of real estate advertisements you see on Facebook, you should take note that these are actually paid adverts and you can also benefit from them if you know how to go about this. Facebook ads are similar to Google ads in many ways; they allow individuals the chance to target a specific demographic and begin marketing specifically to these individuals. Facebook does have some way to go before they become as big as Google, however, especially considering the effectiveness of the former isn’t as strong as that of the latter.

Consistency

If you are going to be marketing through Facebook, make sure that you do so on a consistent basis, otherwise you could end up hurting your image, instead of helping it. Remember, when you abandon your page, it might look as if you have abandoned your entire business and this could leave your potential clients with a very bad impression of you. You might want to set aside a bit of time each week to focus on your page so that you can update your status, chat to your fans and generally give the impression that there is a bit of movement on the page. Eventually, you should start working up to doing this a couple of times a day, since this will ensure that you keep up with everything that is going in within your industry.

You can use Facebook to do so much more than keep up with your Grandmother who lives in Long Island; you can utilize it to really give your business a head start. Remember, just like with anything, the more effort you pour into this, the more you’ll get out of it, so put this at the top of your to-do list.