When it comes to online marketing, everyone know that to truly succeed you have to be up to the moment with your knowledge and methods of spreading the word.  But when we came across Genesis Labs which promises to give you the latest in the most advanced marketing solutions for your online business, we have to admit to having to stifle a yawn or two.  Because we’ve heard all this malarkey so many times before.

But, we have to admit that Mike Filsaime and Andy Jenkins have produced some storming products in the past.  And never let it be said that we don’t give products a fair crack of the whip before we run them into the ground…

Cue an in-depth look at exactly what Genesis Labs is really all about, and whether it honestly is worth spending your hard earned cash on.  Read on to discover exactly what we found out…

What do you get for your money with Genesis Labs?

Okay, so Genesis Labs is, first and foremost, a video training course in online marketing.  However, whilst this sounds pretty mundane, and similar to a thousand and one different products that promise the earth, this one is slightly different.  And this is because it provides you with the latest information on what is new, on a week-by-week basis, for you to use in online marketing.

Some of what the course provides you with includes the following:

• Discover how to get traffic that actually wants to buy: because huge traffic figures are great, but if they’re not converting, then you’re not making any money.
• Learn stealth direct marketing skills: that actually work.  Such as increasing calls to action on your landing pages, order pages and emails that the customer doesn’t even realize are a call to action…
• Discover test and critical test data: that’s already been proven to work (and actually used by Mike and Andy on their own highly successful sites).
• Learn how the ‘don’t sell’ approach: will constantly bring in more sales, time after time after time.
• Discover how to perfect the numbers game: by finally understanding not only what figures you should be measuring, but how to do it right…
• Learn how to make your mark: in your particular field, and how to build a world-class brand.
• Discover how to create more content: in the fastest way possible (as fast as you can think it…!)  Because it really is true, the more content you have, the more money you make.
• Learn how to make paid advertising: actually work for you.  Because for any savvy online marketer, paying for advertising is a scary thing.  But when you truly understand the numbers, this fear factor is taken away and you can actually see where you should be spending your dollars…

And loads, loads more…  Far more than we can fit in in this short review.

>>Click Here To Get Genesis Labs Now<<

Who is Genesis Labs for?

Do you market online?  Perhaps you have a B&M business that runs alongside your website.  Make no mistake, online is the way forward, and if you don’t take your online marketing efforts seriously then you’re going to fall by the wayside.  So whether you have physical products to sell, or perhaps sell as an affiliate, Genesis Labs can show you the most current, up to date methods of not only getting traffic to your websites, but traffic that converts.  And as we all know, it’s those all important conversions that actually count…

Who are Mike Filsaime & Andy Jenkins?

If you’ve not yet heard of Mike and Andy, then we have to assume that you’re pretty new to the online marketing game.  Because these guys certainly are experts at what they teach, make no mistake about it.  Self made millionaires who specialize in Internet Marketing, they pride themselves in being some of the best-known names in all things web based.

Social media, traffic, conversions, advertising…  the list of their expertise goes on and on.  And make no mistake, they give their customers and clients the very information that they use to make their own (hugely successful) profits.  Something that other so-called ‘experts’ like to keep somewhat closer to their chests…

>>Click Here To Get Genesis Labs Now<<

The Pros and Cons of Genesis Labs

The Pros

• The product is delivered in the easiest form from which to learn – in video format.  Because let’s face it, if the guys don’t know how to provide you with decent learning in this fashion, then the product isn’t going to give you the way forward in Internet Marketing, is it…
• This is not just a ‘get traffic’ learning course.  It’s far more than that, concentrating on building the traffic of customers who ACTUALLY WANT TO BUY YOUR PRODUCTS.’  Because anything else is just a waste of time, to be honest.
• Genesis Labs doesn’t only concentrate on methods of increasing traffic, but also looks at the latest gadgets to hit the market, as well as advanced marketing lessons that you won’t get anywhere else.
• You get a choice of levels that you can jump in at.    This means you can budget this into your marketing costs (and this makes it tax deductible, don’t forget…

>>Click Here To Get Genesis Labs Now<<

The Cons

• Well, let’s face it.  When it comes to Internet Marketing there certainly are a bunch of people who promise to show you  ‘the best, most profitable way forward,’ when all they really want to do is slice off some of your hard earned cash.  But the biggest mistake you could make would be to think that Genesis Labs is one of these.   So if you automatically view every product as a ‘scam’ then this could well be seen as a ‘con’ for this product. But you don’t just have to take our word for it, because you can take advantage of the  $1 trial offer.  This gives you a full 21 days to try it out at your leisure.  This makes giving Genesis Labs a trial (because you can cancel at any time) a bit of a no-brainer, in our humble opinion.

The Bottom Line

Well, we don’t often have to eat our words, but when the time comes then we’re not averse to saying we were wrong.  Because we fully admit that our first thoughts about Genesis Labs was that it wasn’t going to be able to offer anything new (although we didn’t have any doubts about the guys behind it, because they really do know what they’re talking about).

But we couldn’t have been more wrong, because Genesis Labs is probably the most up to date, cutting edge Internet Marketing training you can find right now.  And that’s not something we’d say lightly, that’s for sure.  In a nutshell, we have to say that Genesis Labs rocks…

Thanks guys!

>>Click Here To Get Genesis Labs Now<<

Are you an experienced writer and are interested in making some money by creating your own kindle books? Then you will need to also have a marketing plan that will get you some much needed exposure and a flood of sales. The popularity of kindle also means that there are a lot of competitors, but if you create a unique series of books, then you shouldn’t have any problems finding some success.

Stick to Your Passion

When picking a subject for your kindle book you must do so with careful consideration. If you choose a subject only because you see a gap in the market then it could be a problem as you struggle to come up with engaging content. The best methodology for picking a topic to write about is to think about what you are passionate about and then write a book on that subject that has not yet been written. You need to carefully analyze the kindle inventory to see what others have written and how successful they have been. This will be an indication about the viability of the niche in which you are planning to write.

The Cheap Price Point

It is common for kindle books to sell for 99 cent and that is not a bad thing. It entices people to give you a try because the investment is small. A writer from The Creative Penn explains:

Provide brilliant value and it enables people to give you a try. When famous authors sell at $9.95 and my books are at 99 cents, I no longer have to prove my books are as good as theirs. They have to prove their books are ten times better than mine!

If you are just getting into writing for money then it might be less stressful writing a book that is only going to sell for 99 cents, as opposed to writing with the aim of getting it published. Starting out small is a good idea, and as you build up your confidence you can explore other avenues.

Do a Series of Books

A great strategy that takes care of the marketing side of things is to do a series of books. After people read the first one they will be waiting for the second one; this means you will get repeat buyers and as a result you will to not have to market your second book as hard in order to get a decent amount of sales. Doing a series of books is also quicker than say writing the same number of unrelated books, simply because when you do the research for the first book, there will be material and ideas that you can use for the second book. A lot of the time when you finish your first book you should already have a wealth of ideas for the second.

It Is Possible to Make a Living?

Writing kindle books is actually a viable way to make a living, and a good one too if you stick with it. After you write a book it will pay off for many years, you shouldn’t just look at the sales of the initial month after release. It might be that you write 4 books and don’t get noticed by the buyers in your niche, then after your fifth book you get noticed and the buyers backtrack to see what you have written before. It is therefore important to release books as often as you can to get a big enough portfolio to get noticed. Some people are making a good living from kindle books, as a writer from the Galley Cat reports:

I’m currently selling 180 eBooks a day on Kindle. My eBooks are also available on Nook and iPad through Smashwords, but I don’t have those sales figures yet.

You just need to stick with it when you start out and you too can reach such rewarding sales figures.

Are you trying to get people to opt into your email list using a squeeze page? There are a lot of different strategies out there regarding what type of squeeze page is the best, but there are certain things that you can do to improve that page to help you get higher conversion rates. Read on for tips and considerations to make when you are optimizing your squeeze page so that you can yield maximum results.

Offer a Captivating Freebie

You must give the visitor of your squeeze page a good reason to hand over their email address to you. What a lot of marketers do is offer a free eBook that is well targeted to the problem that your traffic demographics wants solved. So, for example, if you have an email list about weight loss, then offer the visitor an eBook on 7 foods to avoid eating when attempting to lose weight. Whatever the eBook is, it must be captivating enough for the visitor to want to hand over their email address in order to download it. An expert from I Write A Lot explains the importance of adding value to your freebie:

Mоѕt marketers thought that freebies ѕhоuld bе stuff that аrе lоw іn value. In fact, іt іѕ quite the opposite. when уоu аrе creating уоur freebies, уоu ѕhоuld aim tо provide оnе that іѕ оf vаluе tо уоur prospects.

Therefore take the time to produce the kind of freebie that people will get excited about, and in turn will buy your products and recommend you to their friends.

Use a Video

Nowadays a lot of people prefer to receive their information in the form of a video as opposed to text. You could have some text on your squeeze page that summarizes your offer, but by adding a video you add a whole new dimension to your squeeze page. A video allows you to add more personality to your pitch and it allows for a connection to be forged between you and your audience. They get to see the person behind the mask so to speak, and that is a big plus as it increases their sense of trust towards you. There is a lot of free video editing software that doesn’t require a degree in film making to get to grips with. Anyone can do it, and if you want to get that killer squeeze page then give it a shot.

Call to Action

You need to make sure that the call to action is as clear as can possibly be. It would be disappointing if your visitors simply backed out of your squeeze page because they didn’t know what it is they were supposed to do. Place the opt-in form next to the video or block of text that has the call to action, and explain clearly to your visitors that they will need to fill out the form in order to get the freebie. Using arrows and a coordinated color scheme is a good idea that will work wonders for drawing the attention of your visitors to your opt in form. An expert from the Huffington Post explains what a call to action is:

A call to action is a clear statement, instructing your visitors what to do or how to reach a goal, whether it be trivial or important.

Make sure to be clear when constructing your call to action, because people do not like to get frustrated from confusing instructions, and if your call to action isn’t clear then they might leave your squeeze page in frustration never to return again.

Get to the Point and No Distractions

When you write your squeeze page make sure that you explain your message in the least amount of words possible so that your visitor does not get bored from a lengthy presentation. The use of bullet points and the bolding of important words works well, because it allows the visitor to see what parts of the text are of importance if they decide to skim read.

Another point you must consider is that there must be no distractions. Anything that draws the visitors eyes away from your call to action and your opt-in form will only drive your conversions down. For example, unnecessary pictures, and sidebar widgets are just going to make the squeeze page look more crowded than it has to be. The squeeze page needs to have a clean look about it, so that the visitor can see the call to action clearly, and then when they look for the opt-in form it should be virtually impossible to miss.

Split Testing Is a Must

Without split testing you are just not going to get optimal results. Split testing allows you to compare one squeeze page for another in order to see which one converts the best. You don’t even have to compare entirely different squeeze pages; you could just make tiny changes, such as positioning the opt-in form differently, or increasing the size of the font. Even the smallest of changes can result in a significant increase in conversions. The only problem with split testing is that you must have traffic and for a new website it is going to be low as an expert from Retire My Ass explains:

One the biggest problems I face with split testing are that you need traffic before you can do it. When you’re creating a new site guess what, you most likely won’t have much traffic.

Perhaps you could use PPC marketing to get an instant surge of traffic so that you can see how well your squeeze page performs. There are many PPC services out there that allows for a small investment to be made in order to get a sizable amount of traffic. Just remember the bigger the sample size of the split testing the more meaningful the results will be. Another important factor to keep in mind with split testing is that you have to gradually make those tweaks, because you’ll find that in most cases, it is the very small issues that need to be changed in order to see much higher conversion rates. The main reason, however, is that it gives you better control in measuring what works and what doesn’t.

Are you thinking about investing in a sales video that can help get a boost in sales, and take your business to the next level? A well-produced sales video has the power to hook a casual surfer and turn them into a customer who is eager to hand you over their money for the products or services that your business offers. However, in order to produce a sales video that is worth showing your potential customers, you need to keep some considerations in mind, which in turn will increase your conversion ratio and get you those sales that your business needs.

Hire a Professional Video Production Company

No matter how good your product is, if your customers feel that your sales video was made poorly, or that no effort was made then they won’t even consider buying. A video production company will have studios where you will find state of the art equipment and “green screens” that allows for the addition of graphics during the editing process. Such advantages are the reason why hiring a video production service is worthwhile. Using videos to engage with your audience just adds another dimension to your business. The Globe and Mail writer explains:

Whether you’re selling professional services, you run a restaurant, you’re in retail or real estate, the companies that are able to rock visual media most effectively will come out on top. Sharing what you do with the benefits of sight and sound builds an emotional connection with your audience in a way that’s impossible to establish with just text.

So add this weapon to your marketing arsenal and you will reap the benefits of increased sales and brand exposure, especially if your video goes viral.

How to Achieve a Viral Video

When creating a sales video the idea should be for it to go viral. This means that the viewers will share it with their Facebook friends, or they will Tweet it simply because they believe in the message that the video is sending. Therefore, you need to create a video that not only sells your product or services but also sends an inspiring message. However, you do have to be cautious with this, because if you get too far of topic then the viewers will not be able to link the message of the video to your products. And that outcome will not do much to increase your sales, even if your video goes viral. It does take a little bit of luck for a video to go viral, as a a contributor from Tech Crunch says,

You simply can’t expect to post great videos on YouTube and have them go viral on their own, even if you think you have the best videos ever. These days, achieving true virality takes serious creativity, some luck, and a lot of hard work.

The point here is that making sales videos isn’t easy, but the rewards when you strike gold can be overwhelmingly worth it.

Monitor the Results

In business you need to monitor the financial success of any investments that you make so that you know if those investments were worth it, and in the future if those same investments should be made. Therefore, after a sales video has been launched you need to watch the data rolling regarding the results such as email sign ups, traffic, sales, queries, and repeat visitors. You need to also monitor any metric that matters to your business and that will tell you if your sales video has been successful. A professional on the matter at the Huffington Post suggests setting up a dashboard where all the relevant data is available:

You can set up dashboards that will show key performance indicators that matter to your business. This can range from simple data, to more advanced metrics which measure performance over time. These trends can show you seasonal changes from year to year as well as alert you when your market is about to change.

By having one single dashboard that shows all of the relevant metrics it will save time and make the process of analyzing the data a whole lot easier. On the other hand, if you decide to hire a video production service then they might offer an additional service where they handle the analysis of your sales video for you. This has the advantage that some of the workload is shifted away from you which in turn gives you more time to concentrate on your business.

Don’t Forget the Call to Action

One of the biggest mistakes the business owners make is not adding a compelling enough call to action at the end of the sales video. The viewer at the end of the video needs to have a clear idea of what they need to do and what they will get in return. For example, if the point of your sales video was to increase the number of people that complete a sign up form that captures their emails, then explain to them why handing over their email address is going to be of benefit to them. You also need to draw attention to where the form is on your website so that people are forced to notice it by the time the video is over.

Forgetting to add a call to action is a serious mistake that will drastically reduce your conversions. The best approach is to split test between different call to actions in order to see which one turns the most viewers into customers.

Get Your Brand Name in There

As with any form of marketing you must get your brand name in your sales video so that it is clear and will not be missed by any of the viewers. Have you ever seen and advertisement where you didn’t know what it was actually selling? Without clearly defining to the viewers what your brand is and what you actually do as a business you might leave the potential customer confused. Clarity is the one thing that any sales video should achieve so that there is no doubt in the minds of the viewers what they will get in return for the action that you want them to take after watching the video.