Are you thinking about investing in a sales video that can help get a boost in sales, and take your business to the next level? A well-produced sales video has the power to hook a casual surfer and turn them into a customer who is eager to hand you over their money for the products or services that your business offers. However, in order to produce a sales video that is worth showing your potential customers, you need to keep some considerations in mind, which in turn will increase your conversion ratio and get you those sales that your business needs.
Hire a Professional Video Production Company
No matter how good your product is, if your customers feel that your sales video was made poorly, or that no effort was made then they won’t even consider buying. A video production company will have studios where you will find state of the art equipment and “green screens” that allows for the addition of graphics during the editing process. Such advantages are the reason why hiring a video production service is worthwhile. Using videos to engage with your audience just adds another dimension to your business. The Globe and Mail writer explains:
Whether you’re selling professional services, you run a restaurant, you’re in retail or real estate, the companies that are able to rock visual media most effectively will come out on top. Sharing what you do with the benefits of sight and sound builds an emotional connection with your audience in a way that’s impossible to establish with just text.
So add this weapon to your marketing arsenal and you will reap the benefits of increased sales and brand exposure, especially if your video goes viral.
How to Achieve a Viral Video
When creating a sales video the idea should be for it to go viral. This means that the viewers will share it with their Facebook friends, or they will Tweet it simply because they believe in the message that the video is sending. Therefore, you need to create a video that not only sells your product or services but also sends an inspiring message. However, you do have to be cautious with this, because if you get too far of topic then the viewers will not be able to link the message of the video to your products. And that outcome will not do much to increase your sales, even if your video goes viral. It does take a little bit of luck for a video to go viral, as a a contributor from Tech Crunch says,
You simply can’t expect to post great videos on YouTube and have them go viral on their own, even if you think you have the best videos ever. These days, achieving true virality takes serious creativity, some luck, and a lot of hard work.
The point here is that making sales videos isn’t easy, but the rewards when you strike gold can be overwhelmingly worth it.
Monitor the Results
In business you need to monitor the financial success of any investments that you make so that you know if those investments were worth it, and in the future if those same investments should be made. Therefore, after a sales video has been launched you need to watch the data rolling regarding the results such as email sign ups, traffic, sales, queries, and repeat visitors. You need to also monitor any metric that matters to your business and that will tell you if your sales video has been successful. A professional on the matter at the Huffington Post suggests setting up a dashboard where all the relevant data is available:
You can set up dashboards that will show key performance indicators that matter to your business. This can range from simple data, to more advanced metrics which measure performance over time. These trends can show you seasonal changes from year to year as well as alert you when your market is about to change.
By having one single dashboard that shows all of the relevant metrics it will save time and make the process of analyzing the data a whole lot easier. On the other hand, if you decide to hire a video production service then they might offer an additional service where they handle the analysis of your sales video for you. This has the advantage that some of the workload is shifted away from you which in turn gives you more time to concentrate on your business.
Don’t Forget the Call to Action
One of the biggest mistakes the business owners make is not adding a compelling enough call to action at the end of the sales video. The viewer at the end of the video needs to have a clear idea of what they need to do and what they will get in return. For example, if the point of your sales video was to increase the number of people that complete a sign up form that captures their emails, then explain to them why handing over their email address is going to be of benefit to them. You also need to draw attention to where the form is on your website so that people are forced to notice it by the time the video is over.
Forgetting to add a call to action is a serious mistake that will drastically reduce your conversions. The best approach is to split test between different call to actions in order to see which one turns the most viewers into customers.
Get Your Brand Name in There
As with any form of marketing you must get your brand name in your sales video so that it is clear and will not be missed by any of the viewers. Have you ever seen and advertisement where you didn’t know what it was actually selling? Without clearly defining to the viewers what your brand is and what you actually do as a business you might leave the potential customer confused. Clarity is the one thing that any sales video should achieve so that there is no doubt in the minds of the viewers what they will get in return for the action that you want them to take after watching the video.