Paid advertising such as Pay Per Click is a great way to increase website traffic, but when spending gets out of control it can do more harm than good. You have to understand that not every PPC will end up turning a profit, as some will cause you to lose money. However, with enough testing you can achieve a larger percentage of profitable campaigns.

Setting The Bid Amount

When you pick a keyword to add to your campaign a bid amount must be selected. Depending on the quality of the keyword you might increase the bid to a higher value. The problems arise when you enter a relatively large bid amount, get a lot of clicks and virtually no sales. This can end up being a very expensive test that is just unnecessary. Instead, what you could do is leave the bid at a low amount. This will drive less traffic, but you still get to see what the conversions from that keyword are like. Then if you see that a certain keyword is bringing in a lot of sales you can increase the bid amount to increase the volume of traffic the keyword brings in. This takes a little practice, but once you get into the flow of things it can become second nature.

Using the Google Adwords program you can make use of an automatic bidding feature, but as Elisa Gabbert from Word Stream explains, the feature is not to be easily trusted:

So many advertisers choose to automate using either the automated bidding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides – Google’s automated bidding feature is free, but requires you to give up complete control, and it’s less than transparent.

Scaling Things Up

In order to be successful with PPC you can’t rely on a few hundred clicks per day, you must scale things up. However, if things aren’t done right then it can be risky. You must manage the numbers on a daily basis to make sure that a steady stream of profit is generated. This is especially true if the cost of your PPC campaigns is over 75% of your turnover. To arrive at a successful campaign a lot must be managed, as an expert from Biz Wonk explains:

Managing a campaign so that it generates good traffic and good conversions at a price that allows you the profit you deserve, requires attention to many details such as ad content, landing page designation, subtleties of choosing bids, evaluating performance of specific keywords, and more.

The great thing about scaling PPC campaigns nowadays is that you have a lot of options available to avoid scenarios where you spend a lot of money with little return. For example, caps can be placed on how much money is spent on each keyword per day.

You Don’t Have To Win The Bids

A lot of newcomers to PPC campaigns believe that they must win every keyword bidding battle that they enter, but that couldn’t be farther from the truth. The only reason you would want to win a bidding battle with a competitor is so that you can be placed at the top of the pile. However, this isn’t the end goal. The end goal should be to increase your ROI, and at times getting the right mixture of value and low price is the key to doing that. The greatest way to decrease your PPC costs is to have  some experience under your belt. As time goes on you will know which keywords aren’t worth the hassle, and which ones you should be concentrating on.

The world of business is constantly changing and in order to stay on top it is necessary to change with it. You’ve probably already seen other businesses making an effort to change the way they attract their customers’ attention. Before, it was through marketing flyers, advertisements in newspapers, and magazines. Today, it is most often through Internet blogs, websites, and emails. While many of these options are extremely popular marketing tools, most of the really savvy business people will look for ways to step out of the pack so that their followers will find them in locations that others may not expect.

Regardless of what you want to sell, you need to be where the people are and that means you need to capitalize on areas where most competitors have not yet tapped into. Taking advantage of the many mobile devices that people rely on these days is one key way to do this. This is why marketing on Kindle has become so effective. According to Joanna Penn of The Creative Penn,

Amazon is currently the dominant player and there are a lot of readers who own Amazon Kindle/Fires and who shop on the Amazon store…. There are a few things you can do to market direct to these people, and you don’t’ need an existing platform to do it.

Considering the incredible growth that the ebook market has seen in recent years, marketing through Kindle is an ideal way to reach a captive audience of potential clients in a way that up until now many businesses have yet to discover.

Contrary to what many people may believe, to reach this unique body of potential customers you don’t need to have an already established platform of blogs or a Twitter account. With just a little forward thinking you can accumulate thousands of sales with little effort.

Direct Marketing

The Internet is one of the most effective marketing tools that any business can possibly take advantage of but in order to use this opportunity to the fullest you need to understand some of the basic fundamentals. With Amazon being the leader in many effective and innovative mobile business apps and devices it stands to reason that direct marketing through them can be an effective way to reach and attract new customers.

Businesses can now run very focused advertisements on their entire line of Kindle Fire Tablets and e-Readers as well as their apps that have been adapted for other non-Kindle devices. To date, Amazon can provide a business with direct access to more than 185 million customers every time they open up their apps or devices to use them. What’s more, when the customer sees an ad on their Kindle devices it is not shared with other similar advertisers, as one would see when they do a Google search. The company that markets through Amazon’s Kindle platform will be exclusive to them. According to GoodEReader,

Amazon has some very big data that it is using to leverage themselves against the likes of Facebook, Bing, and Google ad networks. 185 million customers buying habits are cultivated by Amazon to deliver more concise recommendations on eBooks, devices, and even shoes.

Recently, Amazon has launched an entirely new series of advertising options for any business looking to zero in and take advantage of their vast network of Kindle users. The gains that can be achieved by an exclusive connection to this previous untapped resource can literally catapult their return in investment to new heights.

Write Your Own E-Book

One way to establish yourself as a leader in your industry is to write your own e-book and offer it on Kindle. While becoming a published writer may not have been your original goal, marketing experts point out that with the advent of e-books the transition to a published expert in your field is not that great of a leap.

Most people start businesses in fields that they love and know well. Developing an e-book outlining all of your expertise and making it available through Kindle will be an extremely effective way of establishing a brand name for your business and making money at the same time. According to The Copy Blogger,

Did you know that more shoppers start a product search on Amazon than on any traditional search engine? And when you look for in-depth information on a specific topic, do you search for blog posts on Google, or do you try to find a highly recommended book on Amazon?

The fact is that while there is a wealth of information to be found on Google and other search engines, it is often cluttered with lots of competitive advertisements that could easily cause your message to get lost in the fray. But a well-written book not only attracts a customer’s attention, it also elevates your professional image, and gives a detailed example of your expertise. A few positive and encouraging reviews and you have established your business as the go to place for advice and guidance on your field of expertise.

Marketing experts have suggested that using your Kindle e-book as a tool to establish your reputation and branding your business not only provides you a great link to Amazon’s vast body of customers but it also provides you with an additional stream of income that you may not have previously even considered tapping into. By designing your promotional campaign to include a Kindle book you can introduce an entirely new audience to your home base on the open web.

Starting a business can be a challenging endeavor and most people who have will attest to the difficulties that can be involved in getting a business off the ground. However, those who have already established businesses themselves will tell you that in order for your business to stay on top it is not just about getting it off the ground it is keeping it afloat year after year.

To be effective in that kind of endeavor you must be prepared to try new things at every turn. Customers will transition from one thing to the next and a good business owner will have to transition with them. With Amazon Kindle’s vast customer base you can access a massive new group of customers and grow your business in a major way.

No matter what kind of business you own, the vast numbers of YouTube followers is a potential asset that no one can afford to ignore. Anyone who owns a business website recognizes how important it is to fall within the parameters of Google’s search engine algorithm and one way to do this is with video content. Adding a video element automatically increases the perception of the quality of your website, which will automatically begin to improve your site’s ranking. As explained in Social Media Today,

Now that Google has purchased YouTube, the benefit of adding video content has increased for nearly any business large or small. The difference between a website with videos and one without is a characteristic that is weighed heavily within Google’s search engine algorithm.

It is therefore, important to ensure that your business stays within the current marketing trends and implements some form of video marketing strategies to enhance its returns. With a little care and planning any business can take advantage of the endless possibilities that YouTube has to offer.

Your Content

The most important element in creating a YouTube video for your business is the quality of your content. This quality content must have a purpose and encourage its viewers to take some sort of action. Therefore, you must always have a link included in the video and in the description that will connect them to your website to complete the action you want them to take.

When deciding and creating your content always try to be creative and tailor the content to the needs of your potential customers. If customers are engaged in the video they are more likely to respond to the action you want them to take. Take the time to view other videos on the web to see what people like. Each video on YouTube comes with the number of views it has had and comments from previous viewers. Analyze that information about businesses similar to yours and then proceed with creating something unique and engaging for your service.

Brand Recognition

Always make it easy for potential customers to identify your brand. Include your logo at the beginning and the end of each video you upload and create your own unique “image” to associate with your logo. It should be clear enough that it cannot be mistaken for another business or service that can also be offered online.

You can do this by utilizing fonts and colors that are exclusive to your particular brand or product. Never overlook an opportunity to make your business image stand out and be different. While your goal is to sell your product or service, what will last longer is the unique identity that you want them to remember.

Set Up a YouTube Channel

Once you’ve established your video, upload it to your own YouTube channel. This will benefit you in several ways. First, customers who like your video will be able to subscribe to your video channel, which will bring them back to your site frequently. According to KISSmetrics,

YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content.

It is clear that the world of marketing is changing at a rapid rate every day. There are many principles involved in creating the perfect YouTube video to market your business. However, if you apply these basic principles and tailor them to the needs of your targeted customer base you will be successful in growing your presence and establishing your identity on the growing worldwide market and get amazing results in the process.

A Method To Quell The Danger Of Paid Advertising ‘Drop Off.”  Sounds Great – But Can Ryan Deiss’s Latest Offering Really Live Up To It’s Spectacular Promises…?

So!  We all know that the world of Internet Marketing is a dynamic, ever changing and somewhat temperamental beast.  Do this…  Change that…  Pay for advertising…  Don’t pay for advertising…  The list goes on (and on, and on…).  But one thing remains true, no matter how the wind in the online world changes, the winners are the ones who’re savvy enough to be first in line with new techniques.  In other words, if you’re not one of the forerunners when the tide changes, then your not going to see much return when you put mucho effort (and bucks), into changing your advertising tactics.

So when we came across Native Ad Academy, the latest product from Internet Marketing guru, Ryan Deiss, we have to admit to a teensy thought of “is this a way of this clever marketer cashing in on a dying fad.”

But never let it be said that we give our opinion on a product without giving it a full test run.  So we decided to get down and dirty with Native Ad Academy, and see if it could possibly live up to its claims of making your paid advertising work for every cent.

And what we discovered certainly makes for interesting reading…

What do you get for your money with Native Ad Academy?

So, this is a course that teaches you all about the power of “native advertising.’  This is all about disguising your advertising as content.  In other words, writing for the engagement of your target market, and getting more clicks, likes and shares because of it.  And naturally, the more traffic you get, the higher the likelihood of these leads turning into customers.

The course is set out in modules that include the following:

• Leveraging Facebook’s Native Ad Platform – showing you exactly how to disguise your advertising as posts that show up in users newsfeeds.  Learn how to effectively use this platform to your advantage.
• Leveraging Twitter’s Native Advertising Platform – the same applies for Twitter feeds.  But you need to know the correct way to manipulate this to gain the full effect.
• Leveraging YouTube and LinkedIn – ensuring that people actually want to read your advert/watch your video because it provides them with the content they’re looking for.  And it’s a known fact that YouTube is ripe for the Internet Marketer, simply because this traffic method is very underutilized.
• Developing your Writing Skills for Native Ads – here you’ll learn the tips and tricks of the trade for producing the hard-hitting headlines that catch the attention of your target market.
• Advanced Content and ‘Sneaky Tricks.’ – here you’ll learn the tricks of the trade that are currently virtually unknown by all but the top IMs.

Plus there’s a whole load of bonuses currently on offer.  These include The Whale Method, Facebook AdPower and the Video Salesletter Formula.

>>Click Here To Get Native Ad Academy<<

Who is Native Ad Academy for?

Well, if you sell (or plan to sell) online, then you need to know about native advertising.  Because if you don’t know (or learn) how to jump on board right now, then you’re going to be one of those people we mentioned earlier.  You know, the sad sacks who only hear about ‘the latest in Internet Marketing’ when all the real money earners know that it’s yesterday’s news, and moved onto bigger and better things…

>>Click Here To Get Native Ad Academy<<

Who are Ryan Deiss and Molly Pittman?

Okay, so Ryan Deiss probably needs no introduction.  And if he does, then you really are brand new to this line of work.  You only need Google his name to see quite how much of a success story Mr. Deiss is in the world of Internet Marketing.  But you might well not have heard of the name of Molly Pittman…. yet.  And that’s because she really is one of the online world’s best kept secrets.

But now she’s decided to share her enormous wealth of talent with others.  She’s the Social Media Manager for Digital Marketer, and as such is working with Ryan Deiss to provide the training for Native Ad Academy.  The webinar, Native Ad Hacks, is co-produced by the two of them, and shows you an incredible amount of new and virtually untapped marketing opportunities.

>>Click Here To Get Native Ad Academy<<

The Pros and Cons of Native Ad Academy

The Pros

• Native Advertising does away with the phenomenon of ‘banner blindness.’ – a syndrome whereby potential customers deliberately don’t look at your banner ads because they know that they are advertising.
• By disguising your ads as content, you open yourself up to a huge new market of folks who’re deliberately avoiding being sold to when they’re online.
• The content provided in Native Ad Academy is easy to follow and fun at the same time.  And once you learn how to utilize platforms such as Facebook, Twitter, YouTube and LinkedIn, you’ll experience a virtually instant increase in traffic.
• You’re getting in at the beginning of the trend for ‘native advertising.’  The last thing you want to be doing is catching on when the general public becomes aware of what’s happening.

>>Click Here To Get Native Ad Academy<<

The Cons

• Well, the only real con about Native Ad Academy will be if you don’t jump on board at the beginning.  Remember, the window of real opportunity online is short-lived – perhaps only a few months of so for the real multi-million dollar earners.  So if you’re not there at the beginning, all you’ll be doing is mopping up the scragends when all the other big fish have moved onto to new waters….

The Bottom Line

Well, we have to say that we were a bit hesitant when we first came across the Native Ad Academy.  But we should have had faith in Mr. Deiss & Co, because they’ve really come up trumps with this little baby.  If you make your money online, then you need to have the foresight (and the balls) to invest in yourself and your advertising to ensure that you’re a front-runner.

And Native Ad Academy is all about being exactly that – a leader, not a follower.  The training is concise, appropriate and hard-hitting.  We certainly give it the thumbs up.  In fact, we’d go as far to say that you should miss out at your peril.  Because the only way this investment is going to help you is by pushing your traffic (and sales), skywards.  Well done Mr. Deiss and Ms. Pittman.  Native Ad Academy is certainly a winner in our book…

>>Click Here To Get Native Ad Academy<<