The world of business is constantly changing and in order to stay on top it is necessary to change with it. You’ve probably already seen other businesses making an effort to change the way they attract their customers’ attention. Before, it was through marketing flyers, advertisements in newspapers, and magazines. Today, it is most often through Internet blogs, websites, and emails. While many of these options are extremely popular marketing tools, most of the really savvy business people will look for ways to step out of the pack so that their followers will find them in locations that others may not expect.
Regardless of what you want to sell, you need to be where the people are and that means you need to capitalize on areas where most competitors have not yet tapped into. Taking advantage of the many mobile devices that people rely on these days is one key way to do this. This is why marketing on Kindle has become so effective. According to Joanna Penn of The Creative Penn,
Amazon is currently the dominant player and there are a lot of readers who own Amazon Kindle/Fires and who shop on the Amazon store…. There are a few things you can do to market direct to these people, and you don’t’ need an existing platform to do it.
Considering the incredible growth that the ebook market has seen in recent years, marketing through Kindle is an ideal way to reach a captive audience of potential clients in a way that up until now many businesses have yet to discover.
Contrary to what many people may believe, to reach this unique body of potential customers you don’t need to have an already established platform of blogs or a Twitter account. With just a little forward thinking you can accumulate thousands of sales with little effort.
Direct Marketing
The Internet is one of the most effective marketing tools that any business can possibly take advantage of but in order to use this opportunity to the fullest you need to understand some of the basic fundamentals. With Amazon being the leader in many effective and innovative mobile business apps and devices it stands to reason that direct marketing through them can be an effective way to reach and attract new customers.
Businesses can now run very focused advertisements on their entire line of Kindle Fire Tablets and e-Readers as well as their apps that have been adapted for other non-Kindle devices. To date, Amazon can provide a business with direct access to more than 185 million customers every time they open up their apps or devices to use them. What’s more, when the customer sees an ad on their Kindle devices it is not shared with other similar advertisers, as one would see when they do a Google search. The company that markets through Amazon’s Kindle platform will be exclusive to them. According to GoodEReader,
Amazon has some very big data that it is using to leverage themselves against the likes of Facebook, Bing, and Google ad networks. 185 million customers buying habits are cultivated by Amazon to deliver more concise recommendations on eBooks, devices, and even shoes.
Recently, Amazon has launched an entirely new series of advertising options for any business looking to zero in and take advantage of their vast network of Kindle users. The gains that can be achieved by an exclusive connection to this previous untapped resource can literally catapult their return in investment to new heights.
Write Your Own E-Book
One way to establish yourself as a leader in your industry is to write your own e-book and offer it on Kindle. While becoming a published writer may not have been your original goal, marketing experts point out that with the advent of e-books the transition to a published expert in your field is not that great of a leap.
Most people start businesses in fields that they love and know well. Developing an e-book outlining all of your expertise and making it available through Kindle will be an extremely effective way of establishing a brand name for your business and making money at the same time. According to The Copy Blogger,
Did you know that more shoppers start a product search on Amazon than on any traditional search engine? And when you look for in-depth information on a specific topic, do you search for blog posts on Google, or do you try to find a highly recommended book on Amazon?
The fact is that while there is a wealth of information to be found on Google and other search engines, it is often cluttered with lots of competitive advertisements that could easily cause your message to get lost in the fray. But a well-written book not only attracts a customer’s attention, it also elevates your professional image, and gives a detailed example of your expertise. A few positive and encouraging reviews and you have established your business as the go to place for advice and guidance on your field of expertise.
Marketing experts have suggested that using your Kindle e-book as a tool to establish your reputation and branding your business not only provides you a great link to Amazon’s vast body of customers but it also provides you with an additional stream of income that you may not have previously even considered tapping into. By designing your promotional campaign to include a Kindle book you can introduce an entirely new audience to your home base on the open web.
Starting a business can be a challenging endeavor and most people who have will attest to the difficulties that can be involved in getting a business off the ground. However, those who have already established businesses themselves will tell you that in order for your business to stay on top it is not just about getting it off the ground it is keeping it afloat year after year.
To be effective in that kind of endeavor you must be prepared to try new things at every turn. Customers will transition from one thing to the next and a good business owner will have to transition with them. With Amazon Kindle’s vast customer base you can access a massive new group of customers and grow your business in a major way.