No matter what kind of business you own, the vast numbers of YouTube followers is a potential asset that no one can afford to ignore. Anyone who owns a business website recognizes how important it is to fall within the parameters of Google’s search engine algorithm and one way to do this is with video content. Adding a video element automatically increases the perception of the quality of your website, which will automatically begin to improve your site’s ranking. As explained in Social Media Today,
Now that Google has purchased YouTube, the benefit of adding video content has increased for nearly any business large or small. The difference between a website with videos and one without is a characteristic that is weighed heavily within Google’s search engine algorithm.
It is therefore, important to ensure that your business stays within the current marketing trends and implements some form of video marketing strategies to enhance its returns. With a little care and planning any business can take advantage of the endless possibilities that YouTube has to offer.
Your Content
The most important element in creating a YouTube video for your business is the quality of your content. This quality content must have a purpose and encourage its viewers to take some sort of action. Therefore, you must always have a link included in the video and in the description that will connect them to your website to complete the action you want them to take.
When deciding and creating your content always try to be creative and tailor the content to the needs of your potential customers. If customers are engaged in the video they are more likely to respond to the action you want them to take. Take the time to view other videos on the web to see what people like. Each video on YouTube comes with the number of views it has had and comments from previous viewers. Analyze that information about businesses similar to yours and then proceed with creating something unique and engaging for your service.
Brand Recognition
Always make it easy for potential customers to identify your brand. Include your logo at the beginning and the end of each video you upload and create your own unique “image” to associate with your logo. It should be clear enough that it cannot be mistaken for another business or service that can also be offered online.
You can do this by utilizing fonts and colors that are exclusive to your particular brand or product. Never overlook an opportunity to make your business image stand out and be different. While your goal is to sell your product or service, what will last longer is the unique identity that you want them to remember.
Set Up a YouTube Channel
Once you’ve established your video, upload it to your own YouTube channel. This will benefit you in several ways. First, customers who like your video will be able to subscribe to your video channel, which will bring them back to your site frequently. According to KISSmetrics,
YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content.
It is clear that the world of marketing is changing at a rapid rate every day. There are many principles involved in creating the perfect YouTube video to market your business. However, if you apply these basic principles and tailor them to the needs of your targeted customer base you will be successful in growing your presence and establishing your identity on the growing worldwide market and get amazing results in the process.