Getting leads with internet marketing can be easy if you have a lot of money to spend for solving the problem. However, if you are on a budget then you must be very careful about where you spend it if you are to get any success. You wouldn’t want to waste your limited funds on forms of marketing that are risky, or require much more investment than you have in order to make an impact. Read on for ways in which you can market your online business so that you don’t deplete your budget without some results. Find The Right Internet Marketing Company Choosing the right internet marketing service to invest your money in can go a long way towards making the most out of your marketing funds. There are some internet marketing services that charge very high fees, whilst others charge lower fees and are still able to get you exactly the same results. When you approach an internet marketing company you must ask the right questions. One of the most important ones are if they are able to use white hat techniques in order to increase the popularity of your business. You wouldn’t want to hire a service that uses spammy techniques in order to promote your business such as blasting generic comments all over the web, because that will do more harm than good. A Wiki How contributor explains what you must ask:

Ask the internet marketing consulting firm to explain how much of these techniques shall be used to promote your website. An experienced professional generally suggests a healthy combination of all these depending on the product and service provided by you.

Also, you would want to get an all-in-one package in order to get a good deal, so find an internet marketing company that can offer you various forms of marketing in one package such as: SEO, PPC, social media, guest posting, blog commenting and link building. Running PPC Campaigns If you don’t want to hire an internet marketing service to run a PPC campaign for you then you can do it yourself. However, if you don’t go about it in a methodical manner then you might end up investing a lot of money before you make any profit. PPC is all about picking the right keywords and bidding for them at the correct price. It is of no use to bid for keywords that produce very little in return. A good plan of attack is to bid for many different keywords, but set a low daily limit for how much you will spend on each keyword. Slowly eliminate the keywords that don’t convert, and in doing so you will end up with the ones that provide you a profit. This process can take a lot of time, which is the reason why hiring an internet marketing service is a good idea, but if you want to tackle it yourself in order to cut your costs then by all means, do it. Blogging If you are a business owner then you must surely know a lot of information about your niche, and you can use that information to create a blog. You can write short 300 to 400 word blog posts that could be news or informative type posts. Doing this just once a day or every two days can significantly increase your traffic, and most importantly it doesn’t take up a lot of time. For a low fee you might even be able to outsource the blogging to an expert as Chris Mather from Business2Community.com explains:

Blogs can be free if you set them up and write them yourself, but many businesses have their blog set up on their website and then “outsource” the blogging to freelance writers who know tricks like building backlinks, creating keyword and SEO copy or writing content that will go viral.

Content marketing is one of the cheapest forms of marketing out there that can in turn drive floods of traffic to your website. Blog Commenting One form of marketing that gets overlooked simply because of the bad reputation it has received in recent years for being too spammy is blog commenting. Some blog posts get thousands of views during their lifetime, and you can capitalize on that by simply leaving a comment with a link back to your website. If you leave a thoughtful comment that adds to the discussion of the article then people might be intrigued by you and click on your link. You will be surprised by the amount of traffic you can generate when you leave even just 5 comments a day at high quality websites that are in your niche. An expert from itrust.gr suggests how blog commenting should be done:

Many blogs will allow you to include a link to your website with your comment. Try to contribute to the blog post, rather than just saying “good post” or “great info” as this will give you a far greater chance of getting your comment approved.

Spread Your Investment Whatever money you do have to invest into internet marketing you need to make sure that you do not place all of your eggs in one basket. There are many different marketing avenues out there and it’s important to take advantage of as many as you can. Try to invest in the marketing forms that you understand, even if you are outsourcing all of the work. This allows you to know how much you need to invest, and if you are getting scammed by a service which you are using. Then as you begin to see results from your marketing efforts you need to re-invest so that you can attract even more leads and increase your monthly profits. It is important to venture into multiple marketing forms because you never know which one will be most successful for your business until you actually try it out. And if there are any marketing methods that just don’t produce results then you can drop them in favor for the other ones.

E-mail marketing can take many forms. You could do an educational “how to” series, or you could bring news to your e-mail list subscribers, whilst adding a little spin of your own. The important thing to be aware of is all of the different e-mail marketing strategies out there so that you can offer variety to your list and increase your open rates. Some strategies are not as popular as others because they require more of your time, but if you do utilize them then the results can be fantastic.

Segmentation Of Your List

Not everyone on your list will have equal interests: they will differ in age, gender and a variety of other factors. Thus, marketing to them all via a generic approach would not be the best way to go. For example, let’s say that you have a men’s product that you want to advertise to your list. Doing so will come across as spam for the women in your list and some of them may even unsubscribe as a result. It would be better to only advertise the men’s product to the men in your list because in the long run that will keep the unsubscribe rate down. As Chris Hexton from Marketing Land suggests, the segmentation that you do needs to be in relation to your business:

If you don’t do any segmentation right now, then the place to begin is by picking the most relevant attribute for your online business and using this to split your emails into two.

Also, if you want to perform some split testing and you don’t want to do something that may cause catastrophic unsubscribe rates then you can do the split testing for a particular segment of your list. This way, if the split testing goes wrong it only affects a small portion of your overall list.

Use Mobile Friendly E-mails

There are statistics floating around that suggest that almost as many as half of all e-mail opens are done so via a mobile device. This means you must make your e-mails mobile friendly, and you can do so by creating them in a one column format and increase the font size so that readability is improved. Mobile e-mail opens could account for almost half of your sales and for this reason alone you cannot afford to ignore the customizations that are needed for your e-mails to be mobile friendly. Most mobile gadgets nowadays are good enough to convert webpages and e-mails into a readable format, but as a precaution you need to do what you can on your end to make sure that anyone opening your e-mail via a mobile device can do so without encountering any problem.

Inactive Subscribers

Some subscribers might have very low open rates, and almost never click on the links in your e-mail messages. However, you might be able to get them to change their tune if you send them a specialized e-mail. For example, you could give them a free ebook or a sample of your product, something a little extra that your entire list isn’t getting to make them feel special and as a result they might become better engaged with your future e-mails. An expert from Bufferapp.com explains that you only have 90 days to get your subscriber to engage:

The average inactivity for a list is 63 percent, meaning that once someone joins they are less likely to ever follow-up with your follow-up emails. Email marketing firm Listrak goes so far as to identify the first 90 days as the window for turning a sign-up into a devotee.

Therefore, go the extra mile to please your list subscribers during the first few months so that you can reap the benefits later on in the form of increased sales.

Making videos to promote sales can be a daunting task. One of the things you learn about humanity is that everyone has different tastes. The difficulty in appealing to people is summed up nicely by The Journal of The Association for Psychological Science where they say,

The problem is – and everything from fluctuations in the stock market to decisions between saving for retirement or purchasing a lottery ticket or a shirt on the sale rack shows it – people just aren’t rational.

Because of the irrationality of people’s choices in what they like, it would be impossible to make a video that appeals to everyone. However, here are a few tips that can help your sales figures grow by simply using old marketing techniques together with the new technology of online video.

Use Campaigns

Back in the days of print ads, campaigns could cost tens of thousands of dollars. Luckily, online video is free to produce, upload and share around. Creating an ad campaign based around a particular theme or trend is a good way to get your videos noticed and at the same time generate an interest in your product. Advertising’s effect on a vast number of people with differing tastes can be described very aptly by Jose Fernandez-Cavia who says of advertising,

It is without a doubt a discipline dealing with so many variables that any reductionist theory or model rarely reaches a satisfactory level of exactness or predictability.

Campaigns help to mitigate the taste factor when it comes to individual tastes from different people by allowing you to cover multiple bases with your ads.

Include a Call to Action

Internet SEO writers are familiar with the call to action. It is the bread and butter of SEO writing, and is usually the best way to engage the reader to do something. Usually included at the end of a piece, the call to action typically addresses the listener or viewer and invites them to do something that will benefit them. Good calls to action include signing up for your mailing list or newsletter, or visiting your blog or another video that is part of your campaign. Alternatively, some hosting sites (such as YouTube) include annotations and many marketers find that annotations at the end of a video make for a very good interactive call to action.

Don’t Pitch Your Sale

One thing that many people have become wary of is someone shilling a sale’s pitch. The well-practiced art of pitching a sale went out with the door-to-door vacuum cleaner salesmen of the fifties. To ensure that your video stands head and shoulders above the rest, do the one thing they won’t be expecting you to. Don’t ask them to buy anything. Sounds a bit counterproductive, I am aware, but using the video, you can easily make a case visually for why the individual needs the product you’re selling in their lives. The advantages of being able to have a video to assist your sales marketing comes from the fact that many people have to “see to believe”. The video allows them to do just that while at the same time saving a thousand words by simply giving them the picture.

Over time, you’ll realize that these sales techniques are not simply for online video marketing, but can be expanded to a number of print and media niches as well. All of them espouse the basics of marketing theory while at the same time retain a practical method of delivery that results in the closing of a sale. When it comes to a sales video, the numbers that matter the most would be the amount of sales it closes. Using these methods it would be extremely easy to increase that important number.

I have always known that real estate is the sector where the real, big money is.  It has been a bit of a volatile market since the crash, but it is picking up again and the reality is that some people have really made a fortune out of the past few years, snapping up cheap properties and holding on to them until now, when prices are going up again.  However, the thing I find about real estate is that it is a lot of hard work.  You spend ages trying to identify properties that are up for sale in the hopes that you are the first realtor that gets in there.  A lot of it is wasted time, really.  However, I came across a program designed by Kent Clothier, called Find Motivated Sellers Now.  My interest was immediately piqued, not just because of the subject, but also because it is made by Clothier.  Added to this that the webinar is free and I figured giving it a go would be a brilliant idea.

Who Is Kent Clothier?

Kent Clothier is known as one of the biggest experts on the real estate market today.  He runs a family owned company, Memphis Invest.  Through this company, he flipped 452 in 2012 alone, which demonstrates just how good he actually is in his business.  He has also long been involved in providing people with information and help to learn from his experiences, helping them to become as good as what he is.  His first step was to release a software platform called Find Cash Buyers Now, which truly transformed the industry.  Following the success of this program, he released a number of other tools in order to help people make it in the real estate business.  Find Motivated Sellers Now is his latest in a long list of amazing products.

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Find Motivated Sellers Now Webinar

The webinar is highly popular, not in the least due to the fact that it is free to access.  It will teach you what tools you need to be able to find all of the vacant homes on the market today, which includes the contact details of the current owners.  It also trains you on identifying which properties have the highest equity, which are the properties that you can generally purchase for less money.  Next, it will teach you how you can become an excellent realtor, with people coming to you for sales, rather than you having to chase them.  This is the real crunch of the program, because it will make your business absolutely sore.  As such, when you complete the training and sign up for the program that Clothier offers, you will become an example in the industry, with others wanting to learn from you.

How Does the Program Work?

The webinar is essentially an introduction to a more in depth software platform that you will be able to use to identify the properties that should be of interest to you.  This will give you a huge competitive advantage over others, because you will finally truly understand the rules of the game.  You will be ahead of everyone else, identifying properties before any other realtor will be able to.  As such, you will be first on every deal.  The platform will give you all the information that you need, which is normally not accessible to those who play the traditional real estate market.  You will learn how to have a competitive edge over everybody else.

The webinar will explain to you what “off the radar” properties are, and how you are able to identify these.  They explain that the inventory of vacant properties is still huge, but that people simply do not know where these properties are.  Thanks to the program, you will be able to identify the RAOs, the probates, the evictions, the abandoned properties and the foreclosures long before anybody else, long before that information is thrown in the public domain.

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How the System Works

After the webinar, you will be able to gain access to Clothier’s new system.  Here, you will find a simple instructional video on how to use it, as well as a range of instructional videos on how to deal with the sellers, the banks and other people that will start calling your office.  You will learn how reports should be built, how you can gain information and how you can build trusting relationships with sellers and other realtors.

What I Liked about Find Motivated Sellers Now

• It is presented in an easy to access manner, with easy to understand language.  You really feel like you are part of a conversation between two normal people who want to share their knowledge in a way that everyone can understand.
• With the information contained within the system, you have the potential to really change the way you treat the market, becoming one of the better realtors out there.
• Kent Clothier is highly respected and has credentials that are above and beyond what you would expect from any other webinar provider.
• The webinar is free and interactive, meaning you have the chance to ask questions before you decide whether or not to proceed.
• Every webinar brings new lessons with it, meaning you will become increasingly knowledgeable if you continue to attend.

What I Didn’t Like about Find Motivated Sellers Now

The only thing I could possibly complain about is the cost of access to the system if you want to go further.  At $995, it is not the cheapest system in the world.  On the other hand, it is a one-time only payment, with no further monthlies.  This is better than any other system that is out there, and none of those systems are as respected as this one.

The Final Verdict

I completely recommend the Find Motivated Sellers Now program.  I have been a big fan of Clothier for many years and feel he really has important information to share.  However, you don’t have to take my word for it: the webinar is completely free to attend and the perfect opportunity for you to find out for yourself what the hype is all about.

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