Michael Salvo is one of the biggest players in the international world of SEO. You could calm him a guru or a whizkid, but the reality is that he simply is one of the best of the best that are out there. His latest focus is strongly on SEO and Shopify, and how these two go together. But perhaps this little Michael Salvo bio will tell you just how good the man actually is at his job.

Michael Salvo is a Washington, DC area online marketing professional specializing in white-hat ecommerce SEO. In 1997, while in high school, Michael created his first commercial website before Google even existed.

That is a very impressive resume on its own, but there was more to come. As an E&SBM (Entrepreneurship & Small Business Management) graduate, it was believed that he would always have a focus on the smaller companies. However, he surprised us straight out of university, starting his career at the massive multinational Hewlett-Packard instead. He moved on to CustomInk, which is a $70 million company that creates online custom t-shirts. In 2011, he felt it was time to share his expertize on SEO with the world, and became a freelance consultant. He has since worked very hard on giving the companies he works with that edge over everyone else through fantastic SEO tactics. Since then, he has founded two small companies and has worked towards generating traffic for thousands of companies all over the world. He is the real deal and some considering him to be the expert of all experts.

Understanding Shopify

Shopify is a tool that is used by many eCommerce websites across the world. Essentially, through Shopify, someone with almost no technical or internet knowledge is able to create a complete online store with just a few clicks. It really is that simple, which is one of the main attractions of Shopify. Besides being easy to use, it is also incredibly versatile. It allows users to keep track of their goods, change the front of their store (their landing page), accept payments through a variety of ways (including credit cards) and respond to any orders. Best of all, it is hugely affordable. It isn’t difficult to understand why so many online businesses choose to work with Shopify when all these benefits are taking into consideration. However, there is a major downside to Shopify as well, which is that it is not automatically SEO friendly and this is why so many newly starting enterprises fail, even if they use the program.

This is where Michael Salvo comes in, who is right now focusing very strongly on Shopify and making sure everyday businesses can actually get the most out of this program. To this extent, he has released a complete Shopify and SEO guidebook, although he is also still working directly with companies and enterprises that require his assistance.

Shopify got the bad rap that it wasn’t an e-commerce SEO friendly platform when it first came out and for a number of years after. While that used to be the case, they have taken great strides to find a balance between being highly customizable yet not overly complicated from an SEO standpoint. The result has been a blend of robust features yet ease of use. But as simple as Shopify has tried to make it, it still takes work to get your SEO efforts on Shopify just right, and above that to go beyond just the basics, to actually making your Shopify website a leader that brings in the bacon for years to come.

SEO is not something that you can simply pick up. Most people would refer to it as a calling, something that you either completely get or is way beyond your grasp. Michael Salvo is one of these people who was made for SEO. He has made his own money, as well as that for huge corporations by applying his skills and understand, but he is now finally moving on to where is passions lie: small and medium sized businesses, the same businesses he went to university for all those years ago. Now, everyday people have a chance to make it above all the others. When we consider that some 100 shops sign up through Shopify each and every day, it becomes clear why finding a way to actually get that step up above everybody else is so incredibly important. Through Michael Salvo, however, this has become something achievable and doable, by combining his SEO experience and the user-friendliness of Shopify.

Okay, so any Internet Marketer worth his (or her) salt, knows their stuff about long form sales letters.  And they also know that to remain profitable it’s essential to move with the times.  And in the world of the web, a year, month or week can be a very loooong time.  So when we came across Ryan Deiss’s new product, the Video Sales Letter Formula, we have to admit that our ears pricked up when we realized he was saying that the long form sales letter might not yet be dead in the water, but that its days are certainly numbered. [wplapdance name=”VSLF”]

Damn, you’re probably thinking!  “I’ve just mastered the ‘perfect’ sales letter format.”  But according the Mr. Deiss (who we have to admit is a bit of a master in the industry), we just need modify our sales letters somewhat, and discover the way to create the perfect ‘video sales letter.’

However, these little babies are different (and trickier) to create – at least at first.  And is it honestly possible to use a format for a visual aid such as this?  Because that’s what Video Sales Letter Formula is all about.  So we took this as our cue to get down and dirty with the program, and find out if it really is worth spending your hard earned dollars on, or it’s simply another method of increasing Mr. Deiss’s wealth….

What do you get for your money with Video Sales Letter Formula?

Right, so the crux of this program is learning the secrets about putting together a video sales letter that people not only want to watch, but that seriously increases the percentage of visitors to your site who become purchasers.

Plus, it takes far less time to make a Video Sales Letter than it does to make an old-fashioned long form sales letter.

The Video Sales Letter Formula is split into six different training modules:

• Module 1:  The Video Sales Letter Basics – Exactly as it suggests in the title, here you learn all the essential basic information that will help you create the perfect VSL.
• Module 2:  Crafting Your Video Sales Letter – Here you learn the secrets the master uses in his own VSLs.  You discover how to build up the emotional story that your customers will buy into, and to do this in a logical manner that literally leads them through the sales funnel.
• Module 3:  Recording Your Video Sales Letter – Once again, a pretty self-explanatory title.  But the great thing is that even if you don’t want to use your own voice, then the Video Sales Letter Formula shows you exactly how to achieve this.
• Module 4:  Hosting Your Video Sales Letter – Because if you don’t get this right, then your traffic just won’t reach the numbers you want it to.
• Modules 5 & 6:  Architecting Your Video Sales Page and ‘3 Sneaky Tricks’ – that every savvy Internet Marketer should know….

Each of these sessions goes into minute detail and lead you by the hand every step of the way.  Plus you can go back and re-discover each part as many times as you want to.

>> Click Here To Get VSL Formula Now <<

Who is Video Sales Letter Formula for?

Well, if you’re into Internet Marketing in any way, shape or form (or want to be), then keeping your knowledge as current as possible is essential.  And what better way than to learn from one of the foremost experts in the field, such as Ryan Deiss.  As any marketer soon learns, it’s all about the traffic and conversions.  So any aid you can use to increase these will, when you get down to it, make you more money.

The Video Sales Letter Formula product has been created for Internet Marketers of all ages and stages of their career.  And it’s easy to follow with no BS whatsoever.  If you’re looking to create VSLs in the easiest and shortest amount of time possible, then the Video Sales Letter Formula is certainly something you should consider taking advantage of.

Who is Ryan Deiss?

Not yet heard of Ryan?  Then you’re definitely a newbie to the Internet Marketing game.  But don’t worry about that, because this is a guy with a seriously serious track record.  For example, his online businesses have done over 20,000 transactions in the last 30 days alone!  Now that’s certainly something that we’d all like to emulate.  And it’s all thanks to the power of video sales letters…

>> Click Here To Get VSL Formula Now <<

The Pros and Cons of Video Sales Letter Formula

The Pros

• The amount of time you need to spend creating your VSL is far less than perfecting a long form sales letter.
• If you don’t want your own face or voice to be on your video sales letter then Ryan shows you exactly how to do this.
• Because the Internet has changed so much over the past few years, and broadband/ADSL has become so much more widespread, video sales letters provide you with the way to get your message across to your potential customers in a much quicker method – and in a way that’s so much more powerful – by hearing and seeing exactly what you want to tell them…

The Cons

• Well, probably the hardest thing for some old-school Internet Marketers might be changing their way of thinking from the old style sales letters to video marketing.  Plus, how many of you have often thought that you don’t have the talent to create your own VSL?  Or that you don’t want your voice of face to be on camera?  Well, with the Video Sales Letter Formula you not only discover how to use a proven formula, but you don’t need to go anywhere near the camera or microphone if you don’t want to…

>> Click Here To Get VSL Formula Now <<

The Bottom Line

Well, considering that we absolutely hate most VSL training courses, we have to say the Mr. Deiss’s Video Sales Letter Formula comes as a refreshing change.  Because he honestly does away with all the bull, and tells it like it is.  Every part of the training modules give real, valid and proven instruction into how to create your own VSL; no fluff, no padding, no fancy schmancy stuff that’s unnecessary.

In our humble opinion, if you’ve been dithering over whether or not to try the VSL route, then you could do far worse than to follow the Ryan Deiss way of doing things.  The Video Sales Letter Formula is simple, easy and, most importantly, bang up to date with all things Internet Marketing.

Well done Ryan.  Your Video Sales Letter Formula certainly gets the thumbs up from us…

>> Click Here To Get VSL Formula Now <<

 

With the growing popularity of social networking websites like Facebook, and the steady issues with the economy over the past few years, it makes sense that most businesses around the globe are taking advantage of this new online marketing technique. Promoting yourself and your business through sites like this can save money and manpower if you know your way around a computer. Of course, even if you need to hire a professional to run your profile and set up your advertising, it can still be cheaper than other methods of this nature. The key is to knowing how to go about getting the attention of your target audience, and drawing them in as naturally as possible.

Becoming Liked

Calling clients and fans to action with the promise of a contest entry or shout out on your profile by pressing a like button can promote your page in a big way. The thing about the “like” feature on these websites is that when a customer utilizes it they are also advertising to friends and family, as this decision is announced on the main feed of everybody they’re connected with. Therefore, the more likes you receive, the more coverage your brand or name will receive on this particular site. For even more attention, you may want to try for fan comments rather than just a like, as this will start conversation and reflect more positive information for your company. A comment from a real person using real words is much more tangible than some script on the bottom of the screen that says your friend likes something; Andrew Gough of inboundmarketing.com agrees and states:

Likes on posts are great, but comments are thought to have a greater influence on EdgeRank – the algorithm Facebook uses to determine where items appear in a user’s news feed.

This may be more difficult than it seems, because it’s much easier for a user to click a button than express their opinion on your post in words; this is why getting and keeping the attention of clients online is so important.

Attracting Attention

It’s one thing to know that you need comments to raise popularity of your page, and another thing entirely, to actually receive that necessary attention. One way to attract an audience is by posting pictures; they’re more aesthetically appealing than words, and easier to look at, because your viewer doesn’t have to actually read anything to become interested. Cindy King of socialmediaexaminer.com explains:

You need fan engagement if you want to continually be seen in the news feed (which is where all the action is on Facebook!). One simple way to boost your engagement is to use images to amplify your status update.

Of course, you’ll want to have some sort of font either on the photo or below it to express your point, but the user will be more likely to take this information in once their interest has been peaked by the visual aid. Remember that social network sites will often crop these pictures down, so the person looking at it may only get a glimpse and have to click it to see the entire thing; this can discourage a closer look, so try to keep your photos small enough that the entirety is displayed in the post.

Buy Some Space

If you’ve ever been on a networking site like this and seen those flashy adverts in the sidelines, chances are you were tempted to click them, especially if they were offering something you are personally interested in. One of the neat things about advertisements that pop up on user profiles is that they can be tailor suited to that viewers likes and dislikes based on things they prove to be interested on when using that website. Lee Odden of toprankblog.com writes:

Though organic marketing can certainly yield measurable results over time, ads can really augment your marketing efforts.

This is certainly true, especially if your company is offering a product of some kind that you need to get off the ground. Tools like this can help you find your niche market and target audience without having to use expensive resources like focus groups and canvasing for your research.

Prepare Your Site for Action

Using this kind of advertising often leads to consumers seeking out the website of the small business or large company who is hosting that particular profile page to learn more about products or services. This is why Danielle Cormier of constantcontact.com advises:

Ready or not, people are searching for small businesses like yours on Facebook. Make sure your Facebook Business Page is ready by always keeping it complete and up-to-date.

There’s no point in being prepared on your social network page if your personal website isn’t available to the public. This means having up to date contact information, a list of places where business takes place so that people can find you and physically call or visit the shop of corporate headquarters. It’s also a good idea to make sure your site meets the standards for viewing it on a mobile device or tablet, especially since many people do most of their web browsing and business on the move these days. Having information that is portable, easy to find, user friendly, and obtainable from all user devices is exactly the kind of move that can put you at the top of your industry.

Be Interactive

Finally, don’t forget to interact with your viewers on some level, so that they understand that there is a real person behind the page that can empathize with them on some level. The best way to sell to a customer is to relate to them in a way that shows them that you know what they need. This provides a reason to purchase a product or try a service being offered, and eases any doubts they may have had in their minds that the only thing you’re out for is money. Interactions also provide more comments and “likes”, which, as was mentioned above, can guarantee you a larger fan following, and more business at least at the networking level.

According to a recent report, U.S. companies spent over 1.5 billion dollars on email marketing, and that figure is expected to balloon to almost 2.5 billion dollars by 2016. The reason for this is quite simple: Email marketing works! Some statistics show that, if properly used, it is up to twenty times more effective than traditional media.

However, if used improperly, those same statistics show that email marketing becomes ineffective at best. At worst, it can actually damage the relationship a company has with its contacts. This is what Marketingsherpa.com states,

Pressure to meet numbers has always been a problem for email…too many emails to too many list members – the ‘batch and blast’ mentality that has eroded the trust of consumers and businessmen over the last 10 years. This enthusiasm for email in the downturn is going to mean greater competition at the inbox, and that’s not necessarily good…

This particular guide was written using data that was mined from the responses from over 1400 consumers, in a nationally representative sample. The inference that can be gleaned from this report is starkly apparent.

Consumers want a lot more from the business emails that they receive. They are demanding- and they deserve-preferential treatment in exchange for their valuable time. When they opt-in to receive additional or future content, that content needs to offer real benefits. With each email that is received, there needs to be an offer or information included that is in some way relevant or attractive to the recipient.

Tangible Benefits

There are a number of benefits that an organization can offer to consumers who choose to sign up to receive regular email communication. To many recipients, these offers have real value and dramatically increase the opening percentage.

Recipients can be offered the “first look” at new services or products. Many consumers appreciate being kept abreast of emerging trends and would welcome advance information. This offer is especially effective with products that may be in produced in limited supply and for events that are of limited duration.

Another popular benefit that can be offered as an inducement is the ability for the consumer to customize the type of information they receive. If prospective customers know that the emails they receive will contain information tailor-fit to their requests, they are far more likely to read the contents. This benefit becomes even more attractive if the consumer has the option to choose how often information via email is received.

That last option has particular importance. Too many companies make the mistake of bombarding the recipient’s inbox with daily emails. This oversaturation can desensitize the recipient and cause the opening rate to drop dramatically. Instead of reading the email, recipients will begin to unsubscribe, label it as spam, or delete it out of hand, unopened.

Many consumers are happy to receive emails if they believe that by doing so, they will be eligible for special pricing or exclusive offers. If you make it in a consumer’s best financial interest to read your email, then they are far more likely to do so.

The number-one thing that consumers want before they give permission for continued email contact is assurance that the information that they provide will not be sold or shared with any other companies. This is a matter of trust between a company and its audience. More than any other benefit, consumers want to be confident that by choosing to share their information with a specific company that their choice and trust were not abused, exposing them to uninvited and unwanted overtures from companies in which they had no interest.

In the last couple of years, many companies have virtually neglected their email marketing campaign in favor of search engine optimization and social media efforts. A recent study shows that this may be a tactical error on their part. Alyssa Atkins stated the following;

…the study found that customer acquisition via email marketing has quadrupled in the past four years. While it’s still about 10% behind search, that’s an extreme growth rate, one that search hasn’t had in a long time.

With that kind of growth rate, companies looking to maximize their marketing campaigns would do well to revisit their email marketing strategy.

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