Michael Salvo is one of the biggest players in the international world of SEO. You could calm him a guru or a whizkid, but the reality is that he simply is one of the best of the best that are out there. His latest focus is strongly on SEO and Shopify, and how these two go together. But perhaps this little Michael Salvo bio will tell you just how good the man actually is at his job.
Michael Salvo is a Washington, DC area online marketing professional specializing in white-hat ecommerce SEO. In 1997, while in high school, Michael created his first commercial website before Google even existed.
That is a very impressive resume on its own, but there was more to come. As an E&SBM (Entrepreneurship & Small Business Management) graduate, it was believed that he would always have a focus on the smaller companies. However, he surprised us straight out of university, starting his career at the massive multinational Hewlett-Packard instead. He moved on to CustomInk, which is a $70 million company that creates online custom t-shirts. In 2011, he felt it was time to share his expertize on SEO with the world, and became a freelance consultant. He has since worked very hard on giving the companies he works with that edge over everyone else through fantastic SEO tactics. Since then, he has founded two small companies and has worked towards generating traffic for thousands of companies all over the world. He is the real deal and some considering him to be the expert of all experts.
Understanding Shopify
Shopify is a tool that is used by many eCommerce websites across the world. Essentially, through Shopify, someone with almost no technical or internet knowledge is able to create a complete online store with just a few clicks. It really is that simple, which is one of the main attractions of Shopify. Besides being easy to use, it is also incredibly versatile. It allows users to keep track of their goods, change the front of their store (their landing page), accept payments through a variety of ways (including credit cards) and respond to any orders. Best of all, it is hugely affordable. It isn’t difficult to understand why so many online businesses choose to work with Shopify when all these benefits are taking into consideration. However, there is a major downside to Shopify as well, which is that it is not automatically SEO friendly and this is why so many newly starting enterprises fail, even if they use the program.
This is where Michael Salvo comes in, who is right now focusing very strongly on Shopify and making sure everyday businesses can actually get the most out of this program. To this extent, he has released a complete Shopify and SEO guidebook, although he is also still working directly with companies and enterprises that require his assistance.
Shopify got the bad rap that it wasn’t an e-commerce SEO friendly platform when it first came out and for a number of years after. While that used to be the case, they have taken great strides to find a balance between being highly customizable yet not overly complicated from an SEO standpoint. The result has been a blend of robust features yet ease of use. But as simple as Shopify has tried to make it, it still takes work to get your SEO efforts on Shopify just right, and above that to go beyond just the basics, to actually making your Shopify website a leader that brings in the bacon for years to come.
SEO is not something that you can simply pick up. Most people would refer to it as a calling, something that you either completely get or is way beyond your grasp. Michael Salvo is one of these people who was made for SEO. He has made his own money, as well as that for huge corporations by applying his skills and understand, but he is now finally moving on to where is passions lie: small and medium sized businesses, the same businesses he went to university for all those years ago. Now, everyday people have a chance to make it above all the others. When we consider that some 100 shops sign up through Shopify each and every day, it becomes clear why finding a way to actually get that step up above everybody else is so incredibly important. Through Michael Salvo, however, this has become something achievable and doable, by combining his SEO experience and the user-friendliness of Shopify.