YouTube marketing is a very good way to get your business in front of your customers; however, the hard sell strategy will not work there because such videos will get removed for being too promotional. You need to come up with a strategy for marketing your business that will not only meet the terms and conditions of YouTube, but will also pull in your potential customers by the thousands. Read on for some tips on how to do this.
Cross Reference Your Videos
Customers rarely buy something from an online vendor if they have only come across them once. It is highly beneficial if your customers saw several of your videos, and to make that happen you need to politely nudge people towards your other videos. This can be done via the annotation function or simply state within the video that they should check out more of your videos, or even subscribe to your YouTube channel. If you don’t have a YouTube channel then you must get one as that will increase your following by a significant amount. Douglas Idugboe from Smedio explains the importance of having a YouTube channel:
I’ve come across many businesses that upload tons of videos on YouTube but don’t even create a channel for themselves. Having a dedicated channel gets your business a lot of exposure and provides an innovative medium for you to keep your followers updated on your new offerings.
Furthermore, you would benefit from creating a call to action in your video descriptions and within the videos that tells people to sign up to your YouTube channel. As the popularity of your channel increases then there is a higher chance that your videos will get shared across the social networks.
Use Playlists
In order to organize your videos into separate categories you need to use a playlist. For example, if you have 7 product categories then create 7 playlists where the products of each category will be housed. This improves usability for the users because they won’t need to search for videos all over your channel page in order to find the videos relating to a particular category.
Story Telling
One way that people will really respond to your YouTube videos is if you are able to tell them a story. No matter what product or service you are selling you should be able to come up with a narrative that will not only explain what use your product has, but also a reason to buy it. At times, unscripted storytelling can work as a writer from Convince & Convert explains:
Being a good writer is not as essential to being a good storyteller, which is why some unscripted talking to the webcam videos can work, but it is certainly essential if your story isn’t compelling enough on its own.
Good stories can stay in the mind of the viewer for a long time, and they could potentially come back to buy the product simply because they remembered the story and decided that it was captivating enough to make a case for the quality of what was offered.
A good story that you can convey over a short promotional YouTube video is one that can hook the viewer’s emotionally. For example, if you are selling a weight loss how to guide then you can start off your story of how overweight you used to be (if that were true) and how that affected you emotionally. Then you would tell them how you lost weight against all odds (again, if that were true) and that they too can lose weight if they bought your product.