While there is no way to know the exact number, it is estimated that there are more than 100 million blogs on the Internet with an approximate 44.6 billion blog posts online right now and that number continues to grow every day.
In the beginning, blogging was just an online version of the telephone extension where people could express their personal opinions. It was more like an online journal that others could check into to see or share experiences. But today it has emerged as one of the most useful tools for marketing in the world. According to vtech-seo.com,
Blogging has emerged as a specialized industry in itself and is increasingly being used by individuals and enterprises alike for establishing and enhancing their online presence.
More and more businesses are using the power of the blog to boost their online presence in many ways.
Simple Start Up
One of the easiest and most cost effective ways to get your online presence is to start a blog. The mechanics of blogging are much simpler than that of a regular website and gives you a more informal freedom to your expression. There is no need for the traditional business formalities that usually come with business communications but at the same time it sets your company up as an expert in your chosen field. Most blogging sites actually have pre-designed templates that you can simply select and then plug in your information without the need to hire developers or designers to help you get the project up and running.
Opens a Two-Way Channel of Communication
Blogging also allows for a two-way channel of communication between you and the reader. When your company sets up their blog and leaves it open for comments you can have a more natural and comfortable way to communicate directly with a large number of people. You can relate an informal message about your progress or experience in the business and stimulate visitor activity and feedback in a way that will gauge the success and direction of your marketing campaign. The knowledge you will gain from such an interaction will give you a clear picture of how well you’re relating to your target audience. With that information you are better able to adjust to your customers’ needs in a more realistic time frame than through other advertising and marketing campaigns.
Attracts New Business
People are mostly social in their every day lives. They like having someone to communicate with on a regular basis. In these days of automated answering services and machines it is refreshing for many to find someone who just wants to talk. A well written blog is a very effective means of attracting more people to your website or business. Your blog ranked by the keywords that people use to find what their looking for will naturally draw them to you. The result is an increased flow of traffic to your site as well as a higher level of awareness of your skills and expertise.
There are many reasons why a business will choose to use a blog for promoting their services. It is not only capable but it is also very effective in reaching a large number of people. As explained by the Queensland Government,
Using a blog as a key element of an online marketing and promotion initiative gives you a chance to reach new customers, and to present a new business face to your existing customers.
With the power of social media today, a single individual can share an experience with the entire world and reach more people than most businesses could have ever dreamed of only a decade ago. The power of the blog takes our own social tendencies and puts them to good use as an amazing marketing tool for any endeavor you’ve embarked on.