One of the great stories of the Second World War is that of the work done at Bletchley Park, which is situated in Milton Keynes, Buckinghamshire, England. Bletchley Park was the site of the United Kingdom government’s main center for decryption activity. The UK Government Code and Cypher School was established there.

Some of its most important decryption work led to the decoding of the German Lorenz and Enigma codes. Code breaking is not a one-off-crack-it-once-crack-it-forever activity. As the Germans modified their codes so the British code breakers had to modify their decryptions. In a way, there is a very neat parallel to be drawn with search engine optimization (SEO) work.

SEO experts work to decrypt their own codes, that of the search engines. This allows them to produce content that contributes to the optimization of websites. However, things change constantly. What was good SEO practice last year may be less effective today. What is good today, may be ineffective next week. Verticalresponse.com puts it well:

When Google’s so-called Panda update dropped in 2011, it turned the world of search on its head: quality, not keywords, would dominate from here on out and content would be king. Now Google has updated its algorithms again…Panda 2.0…and every marketer and small business needs to adapt once more…

The challenge, of course, is that Google does not tell us precisely what these changes are. Here are a few tips to help you hit the spot with your SEO.

The Reader Rules

Content is king, and always will be king; however it is the reader that rules. Your first thought, says finallymakeit-online.com, should always be for the reader:

First and foremost well-written, meaningful, original, interesting and reader friendly content is important, it has to be something people will want to read and your personality should shine through…. readers should want to share your article and the article…should at least be a minimum of 300 words.

The starting point is to ask yourself what you are trying to do with your content. Your answer should be along the lines that you are trying to build customer loyalty. How do you do that? You do it with high quality content.

There may well have been a time when poor quality high quantity content were churned out by some SEO experts (and I use the word experts advisedly, here). Marketers have always known the importance played by high quality, informative, relevant content in helping to secure brand loyalty.

A well written article, newsletter or blog that readers find useful will help to raise your company’s profile in the minds of customers as experts in the field. High quality content helps secure your company’s position as an organization that can be trusted: an organization that can be turned to for advice. If your content is written purely as a sales pitch it is highly likely to have a negative effect on the image you portray.

I think I know what you’re thinking here. If you write for your customers, aren’t you ignoring the requirements of the search engines? The answer is no, quite the contrary. The recent changes that Google has made to its algorithms means that quality content and the reader experience are very high in the hierarchy of things that Google is looking for.

Get those things right and you enter a very welcome virtuous circle. The quality content you produce should improve your search ranking. This gives your brand more exposure. The more exposure you get the more likely it is that potential customers will find you. This in turn will give you more exposure, which in turn should attract more customers… and so it goes on and on.

Don’t Rest on Your Laurels

Just going back to Bletchley Park for a moment, the decoders working there in World War Two knew that their work would never be finished as long as the war lasted. SEO work is very similar. It is a constantly changing world. As Johngary explains, SEO is a marathon not a sprint.

If you have some work done on the fabric of your building, you expect that it’s going to last a good few years…SEO is not like that. You have to view SEO as an ongoing project and not something you do once and leave alone.

The obvious question is just how do you keep on top of things. The simply answer is that it takes a bit of an investment either of time, money or both. You can employ experts; people whose jobs are involved in keeping up to date with all things regarding SEO. But even they can’t guarantee to get you to the top of the search engine results pages.

An alternative is to choose someone in your company (it could be you) who will become a SEO student. Whoever takes on the role will need the time to do the job, but if you are serious about how you use SEO as a marketing tool the investment will pay dividends in the long run.

Keywords

Are keywords still important? The short answer is yes they are. You need to remember that search engines began their lives as tools for academics to search through masses of text. Search engines, therefore, have always had, still have and are likely to keep an affinity for text. It is unlikely that keywords are going to lose significance anytime shortly. Keyword stuffing on the other hand is something to be avoided.

Is there an ideal keyword density? The truth is that an article should flow naturally and read as though it has been written by an expert. The use of language should be accurate and should have a register that is appropriate for the subject matter that is being spoken about. All subjects have a language that people who are experts in that subject are able to use accurately. That is what search engines are looking for. Thus Alanna Brown offers this advice,

Simply incorporate major keywords and long tail keywords as they come naturally and you should do fine. They should flow seamlessly and never stand out to the reader.

The word to be emphasized in the above quotation is “naturally”.

In conclusion, it is worth reiterating the point that SEO is not an activity that is a one off event. Just like code breaking. It is something that constantly has to be worked at.

Oh No!  Not Another Product That’s ‘Guaranteed’ To Make Both Newbie And Seasoned Internet Marketers Super Dooper Profits!  Hang On A Moment – Haven’t We Heard All This Before…

As every Internet Marketer knows, creating traffic and turning this into customers is a never-ending maze to navigate.  Times change, and the Internet is a master at reinventing itself.  Should you blog? Video Blog? Provide ‘valuable’ information products? Use funnies…?  The list is endless.  And once you’ve collected those on so necessary email addresses, what on earth is the best way to persuade folks to buy into your product?

The web is awash with product that tells you the ‘very best’ and most persuasive ways to do this.  So when we came across The Six Figure Funnel Formula, a product that promises to do just that, we have to admit to being the teensiest bit cynical about it.  But, we have to admit, Todd Brown, the creator of the product, certainly knows his stuff.  So we decided there was nothing else to it but to get into bed with The Six Figure Funnel Formula and discover exactly what it’s all about. After all, there’s so many products out there all vying to get their hands on your hard earned cash.  And we wanted to see whether this one really could live up to its promises, or if it’s just another dud…

And what we found out certainly makes for interesting reading…

What do you get for your money with The Six Figure Funnel Formula ?

Okay, so what The Six Figure Funnel Formula is, is a detailed, step-by-step training course dedicated to those who are new to the Internet Marketing game.  It relies on some great tactics, and is provided to you in an interesting and strategic way.

When you purchase the product you can expect to receive the following:

• Video Training: where you will learn, in an easy to follow format, exactly what the ‘sales funnel’ is all about.  Such as ‘How to build a squeeze page,’ and exactly what a squeeze page really is… ‘How to get traffic to go to that squeeze page in the first page,’ ‘How to get people to provide you with their email address.’  ‘How to build the ultimate sales letter or video that will persuade them to opt into your sales page.’ And, very importantly, ‘How to follow this up with content of immense value and an amazing drip of offers that they simply won’t be able to resist buying into…’
• Audio training: on all of the above.
• Group coaching calls: Because no matter how much you watch, read, listen and learn, there’s nothing so valuable as actually talking to an expert in the subject.
• Creating irresistible offers: In other words, how to work your offers so that they hit the spot in your target market.
• Upsells: Learn exactly what they are, and why they’re so vital in your strategy to get customers flocking to spend money on your product.
• Subject lines: one thing that so many people fail to understand the importance of.  You only get a millisecond to create interest in a potential customer, and when talking about Internet Marketing, this is all gained in those first few seconds of reading: in other words, in your subject line.  You’ll learn exactly what is behind creating the very best subject lines that pique folks interest right from the word go.
• Product creation: The best product in the world won’t generate sales unless you get it right.  The Six Figure Funnel Formula gives you crucial information as to how best present your product to potential customers.

And this is only a smidgeon of the valuable information you’ll be provided with in this strategic and laser targeted Internet Marketing training course.  We just don’t have the space to tell you everything in this short review.

>>Click Here To Get Six Figure Funnel Now<<

Who is The Six Figure Funnel Formula for?

The Six Figure Funnel Formula is being targeted at those who’re new to the Internet Marketing game.  And, as would be expected from a product by a guy who’s an expert Internet Marketer himself, this is who it’s ideal for.  But hold on a moment.  Because if you’ve been in the game for a while, but have never yet seen the results you’re hoping for, then perhaps this is also suitable for you as well.  After all, only a fool thinks that he (or she) knows everything.  And if you’ve yet to make your fortune in the Internet Marketing game, perhaps it’s time to rethink your strategy.

The same goes for those who’ve been using tried and tested formulas for many years, but have seen their results beginning to dwindle.  This is a game that has an ever-changing playing field.  So if you’ve been lagging behind the times, perhaps now is the moment that you need to get up to speed once more.  And The Six Figure Funnel Formula could be just the boost you’ve been looking for.

>>Click Here To Get Six Figure Funnel Now<<

Who is Todd Brown?

Todd Brown certainly doesn’t rest on his laurels.  A full time Internet Marketer since 2005, this is a guy who really does know his marbles…  He’s made himself a packet by being the forerunner in his methods.  And it seems that he’s a leader whilst many others simply trail in his wake.  Yes it’s true that the world of Internet Marketing changes almost on a daily basis, but if you follow his method of trading, you truly can change your circumstances around.

He decided that it was time to create a training product that encompassed everything you need to know about creating the ultimate sales funnel, and The Six Figure Funnel Formula is the result.  It’s bang up to date for today, and probably the most cutting edge training product on the market right now…

>>Click Here To Get Six Figure Funnel Now<<

The Pros and Cons of The Six Figure Funnel Formula

The Pros

• This is a full on training course that’s suitable for even those who don’t yet know the first thing about Internet Marketing (but want to).  Everything is explained in an easy to follow (yet non-patronizing) manner, that makes you eager to continue with the course and only grows your interest on a daily basis.
• It’s a complete course, not simply a part of what you need to know.  So many seemingly similar products only concentrate on a part of the sales process.  Whereas The Six Figure Funnel Formula takes you through the whole kit and caboodle.  You may never need to purchase another Internet Marketing sales course again…
• The information also comes provided with a load of ‘cheat sheets.’  This means that if you want to jump straight in, without wading through lots of stuff that you might already know, then you can.
• Even if you’ve been in the game for a while, The Six Figure Funnel Formula will provide you with the latest, cutting edge information for getting your customers on board.  Including laser targeted methods of getting mucho traffic arriving at your squeeze page in the first place.

>>Click Here To Get Six Figure Funnel Now<<

The Cons

• Well, the biggest so called ‘con’ is probably believing that a web training course can actually teach you what you need to know in the first place.  But this would be a huge mistake.  After all, you’re planning on making a living over The Net, so why on earth shouldn’t you realize that web based products are where it’s all at in the first place.  Put your money where your mouth is, so to speak…

 

The Bottom Line

Well, well, well…  We’ve must admit that when we first came across The Six Figure Funnel Formula we were, how can we put it delicately, somewhat cynical.  We’ve seen so many BS product in the past, that we are guilty of being a little world weary about them.  But, we’re not afraid of putting our hands up here, ‘we was wrong…!’  Because this is probably one of the most succinct and up to date Internet Marketing training courses we’ve come along in a long time.

In a nutshell, you could do far worse than give The Six Figure Funnel Formula a good part of your valuable time and effort.  It’s jam packed full of up to the minute information on how make a very real income from your marketing efforts.  Well done, Todd.  We think you’re going to make a lot of people very rich with this one…

>>Click Here To Get Six Figure Funnel Now<<

 

There are two main aspects of a successful Kindle income, which is to write at a high standard and to market the finished books as widely as possible. If any of these components are missing then you will have a hard time making any money at all. For those of you who have mastered the art of writing and would like to know how to market your work effectively then read on for 5 tips that can set your Kindle books apart from the competition:

Join a Related Forum

One of the most effective marketing techniques that always works if executed correctly is forum marketing. To get this right you need to sign up to a relevant forum. For example, if you wrote a book on recipes that help people lose weight then you would sign up with a weight loss forum. Then you would proceed to publish high quality posts where you genuinely help the members of the forum. As you begin to gain the trust of the forum community they will begin to see you as an authority figure. At this point it is a great idea to insert a link to your kindle book in the signature file and you should begin to see a big influx of sales, provided that you have picked a popular forum with a lot of active members. A contributor to About.com suggests how to find the right forums:

Look for popular forums that cover your niche topic. Start by asking your employees, suppliers, and customers which online communities they hang out in. Also try searching forum hub sites such as Board Reader, Big Boards, and Board Tracker using niche-specific keywords.

It might be worth your time to market on a couple of forms at once in order to extend your reach, but only do this if you have the time, because if you don’t then you will spread yourself too thin.

Create a Series of Books

A great way to get people to buy a book from you in the future is to create a series where one book builds upon the previous one. For example, if you are doing a recipe book on how to lose weight, then your next one could be how to cook low fat meals in less than 20 minutes. The idea here is to advertise your sequel in the first book so that your readers can anticipate it, and then buy it when it comes out. Furthermore, you can advertise any previous books when you write new ones as that will increase the sales of books which you have written in the past. Such advertising is a great marketing strategy that doesn’t cost you any money, and it is one of the reasons why writing books mainly in one niche is a good idea.

Go The Extra Mile

It’s important to do the extras such as write a high quality description, get an attractive front cover, and seek professional reviewers to rate your book. The more professional your book looks the more attractive it will be some to your potential readers. The saying “don’t judge a book by its front cover” means well, but in reality a lot of the time if the book does not appear to be attractive on the outside then people won’t even give it a second glance. M. Louisa Lock from She Writes explains how to get your book ready for sale:

Your product description needs to be well-written, your excerpt must be available, and you should have at least 4-5 reviews written by professional reviewers (not just friends and family members).

The reason why it is important to go the extra mile is because even a little improvement in the cover design or book description can lead to a significant increase in sales.

Facebook Fan Page

Having a Facebook fan page where you interact with your readers will go a long way towards increasing your sales. No matter what niche you are writing in your readers will be on Facebook, and why not capture their attention by creating a fan page that is dedicated to your books? Readers may even share your fan page with their social circles which will increase the chances of your Kindle book going viral. A writer from A Good Read explains how one writer is already promoting her books:

She has a fan (business not personal) page on Facebook and constantly interacts with her readers. She either tells tidbits about her life or she asks thought provoking questions that makes her fans want to respond. You should be doing the same.

Social media is becoming increasingly popular as the years go by which is why you need to capitalize on that traffic by creating assets on there such as fan pages where you can advertise your Kindle books.

Create A Blog

Having your own blog where you can blog to your audience about the different aspects of your kindle books and why they must be bought is a priceless form of advertising. This is especially true if you manage to get a huge following through the search engines and PPC campaigns. Once the potential buyers land on your website you could capture their e-mails so that you can market to them on a regular basis. However, with e-mail marketing you must provide them value in addition to your sales pitches. For example, to make your e-mail list feel extra special you could give away the first chapter of one of your upcoming kindle books. This not only shows that you want to provide value to your subscribers, but it will also act as a great form of advertisement in itself, because if they find the opening chapter compelling then they will want to buy the book in order to read the other ones, too.

Also, don’t forget to update your blog and send e-mail messages periodically, because if you don’t then your audience will feel as if you have forgotten about them and they will focus their attention on another blog.

The problem is with the desire to be (or become) your own boss, is that there’s so many different products out there that promise to give you the answers.  And guess what!  They all cost mucho bucks of your hard earned cash…  With many of them simply not worth a jellybean!  So when we came across the Future Of Wealth, you can’t really blame us for automatically assuming that this

little baby fitted neatly into this camp.  Because, let’s face it, most personal development courses do…

But never let it be said that we jump to conclusions.  So we decided to bite the bullet and get into bed with Anik Singal’s latest offering.  After all, it’s certainly created a buzz throughout the online community.  So we saw it as our duty to discover exactly what it was all about.

Read on to discover whether the Future Of Wealth really can offer what it promises.  Or it’s simply a way for its creator to get his greedy hands on some of your cash…

What do you get for your money with Future of Wealth?

Okay, so what the Future Of Wealth actually is, is a training and exercise course that’s based on the psychology of becoming financially independent.  The crux of the program is about creating the right mindset, and making your brain become your greatest asset.

The program is provided digitally, meaning that you can get started immediately on purchasing as all will be downloaded to your computer.  It provides a very scientific approach to mental training, and you can expect the training to include:

• The Science Behind The Theory: This is the main crux of the program.  And it’s all about changing your mindset into one that is more positive and productive.  You’ll learn a great deal about how this is imperative to gain control over your finances.
• ‘Mind Holes’: And how these are playing a huge part in preventing you from reaching your financial goals.
• Focusing The Mind: In order to get rid of the fact that in many cases, it’s your own mind that’s poisoning your life.  Once you understand the (proven) science behind this, the changes in your fortune can be allowed to begin.
• Discover Your Key Assets: Which, naturally, are different for everyone.  But by following the exercise and training system you’ll discover exactly what yours really are.
• Combine The Law Of Focus With The Law Of Attraction:  A powerful combination of these two much trodden paths.  But until you truly understand both of them, you’ll fail to get the full potential of either.
• Exercises: No, not physical ones, but those of the mental kind.  Created by Anik himself that you follow along with him to understand where your own ‘mind holes’ are, and how to overcome them.
• 10 Minute Evening Sessions: In the form of an audio video that you listen to every night before going to sleep.  This is based on the fact that the state before sleep is one of the most powerful times to change your brain into one with a more focused mindset.

And loads, loads more that we simply don’t have the time to cover in this short review.

>>Click Here To Get Future of Wealth Now<<

Who is Future of Wealth for?

Okay, so the Future Of Wealth is unashamedly targeting the entrepreneur and small business owner (or those who wish to become part of this hallowed group!).  And yes, it definitely hits the spot for this target market.  But we think that the marketing machine behind the Future Of Wealth is missing a trick here.  Because why on earth would this personal development course not be a powerful tool for literally anyone?

You want that promotion at work?  Perhaps you’re looking for a new job?  Maybe you don’t have a job at all at the moment, and every door you try to go through seems to get slammed in your face?  What about your personal life – is it as you want, or do you always seem to be the ‘victim’ or things simply just don’t turn out as planned?  Whatever your personal situation, having the right mindset has a profound affect on your success.  And whilst this is undoubtedly a course targeted on the financial side of things, it certainly won’t hurt when it comes to other areas of your life as well.

>>Click Here To Get Future of Wealth Now<<

Who is Anik Singal?

Well, Mr. Singal has certainly been through the mill himself.  From growing a multimillion-buck online marketing empire, through to bankruptcy soon after, it’s no surprise that he had to delve deep into his own psyche to discover why it had all gone so wrong.  And what he discovered about himself is what the Future Of Wealth personal development course is all about.  You get exactly the same methods that Anik used himself to aid in his personal financial recovery (and the guy is tantamount proof that these methods work.)

The Pros and Cons of Future of Wealth

The Pros

• The Future Of Wealth is provided in an easy to follow (and fun) way.  You certainly don’t need a PhD in science to be able to understand it.  Nor do you need to sacrifice hours of your day to complete the course, as everything is provided in small, bite-sized chunks that are easy to fit in when you have a spare 10 minutes or so.
• Don’t be put off by the fact that the course is very scientifically based – because this really is a good thing.  Understanding how the human mind works, and how this can affect everything around you, is not only fascinating – but one of the most life changing things you can ever do for the positive.
• Once you begin to change your way of thinking, the improvements and result begin to come thick and fast.  There’s no need to wait weeks or months before you see changes beginning to be made.
• The Future Of Wealth comes with a no-quibble, 60-day, 100% money back guarantee if you’re not completely happy with your purchase.  So that means that trying it out really is risk free…

>>Click Here To Get Future of Wealth Now<<

The Cons

• Well, you might well have to confront some uncomfortable truths about yourself before you can begin down the road to mind recovery.  But even this, once you begin to see the results, is a positive point.  It just might be a little hard to swallow at the outset, but you’ll soon get over it once you see how powerful the Future Of Wealth course really is.

The Bottom Line

Well, well, well…  We certainly have to hold our hands up here, because we honestly thought that we were going to hate this product.  The thing is, the slick and clever marketing is almost too good.  It makes cynics like us want to pick holes and find out the dirty truth behind the ‘glamor.’  But we couldn’t have been more wrong, and we’re happy to admit it.

In a nutshell, the Future of Wealth is an extremely well presented personal development course.  It’s also based on proven science that is explained in a ‘non-scientific’ manner throughout.  Anik Singal has a wonderful way of presenting the training; non-patronizing and you really get the ideal that this guy has ‘been there’ and is truly passionate about what he’s presenting.

And with the money back guarantee you don’t even need to take our word for it.  Makes giving it a try a bit of a no-brainer, in our humble opinion…

>>Click Here To Get Future of Wealth Now<<