Any business on the Internet today recognizes the value of moving traffic to their site. There are a number of ways to do this; however, most realize that without a good Internet Marketing campaign it can be very difficult to get the traffic flowing through their front door. The Internet can be a very competitive field with millions of sites vying for the attention of each person online. Without an effective campaign in place, the best one could hope for is a hit or miss flow of traffic.
An effective marketing tool that many businesses use is the Pay-Per-Click (PPC) method. This complex tool is an advertising method with the goal of meeting the needs of three distinctly different types of Internet users: the searchers, engines, and advertisers. According to marketing experts at Wordstream,
Pay-per-click marketing revolves around keywords. Keyword research, grouping, and organization is the key to creating winning AdWords campaigns, and search engines reward advertisers who can use effective keywords to create well organized, intelligently targeted pay-per-click campaigns.
It is a logical conclusion that these three groups that make up the bulk of Internet users can get their needs cared for through one single marketing campaign. If you are able to formulate your advertising efforts with PPC campaigns you will not only save money but will find yourself leaping far ahead of your competition.
It Is More Cost Effective
Because PPC companies only bill you for the times a user actually clicks on your ad and visits your website you will save a substantial amount of your advertising costs this way. This is vastly different from other types of campaigns that merely charge you for each time your ad is displayed. Your returns will also be at a much higher percentage since you’ll only have hits from those who are actually interested in your product or service. This is a much more beneficial marketing approach for small businesses that are just getting started.
PPC allows a business to target potential clients and test the market thoroughly in smaller bites without having to put out too much cash up front. With small sample campaigns you can realize the effectiveness of your campaign well before you have to spend large amounts of marketing dollars. As explained by professional marketers,
PPC enables you to set daily budgets for an account or campaign and edit bids on a per-keyword basis…. you can use PPC to measure the success and popularity of those keywords for yourself, and limit the amount spent on that experiment.
This combined with the fact that you can predetermine your advertising expenses before the campaign starts means you’re not open to any surprises along the way. Having more control over your advertising dollars spent is a major way to stay competitive while not having to spend too much money in the process.
You Get Company Branding
The two most popular search engines on the Internet today is reached by 80 million people daily. There is no other tool in use on the Internet that has such a wide range. When you establish your company’s name through these tools you are well on your way to self-branding.
Using PPC advertising to separate your business from the pack is an excellent way to create your own branding. When used properly you can use PPC to ride the tail winds of similar advertising campaigns and create your own niche. Focusing your ads on ways to target something different than your competitors can help you to develop a message that will be easiest for your customers to relate to.
So, rather than scream about your low prices like your competitors, you can use PPC to create a niche that will look and sound far more appealing to the potential consumer than anything that your competitors will have to offer. Setting yourself up as an expert in your field can make a major difference in your audiences’ response. At Search Engine Watch it is explained that,
In nature, as in business, competition for scarce resources drives evolution. But in nature, unlike business, evolution always means increased diversity. Less head-to-head scrambling. More niches. More efficient sharing of scarce resources.
Once you realize that each keyword in PPC represents a large group of those in search of what you have to offer you can create your campaign to meet their needs and filter through those that will not be of particular interest to you.
Target Your Specific Market
Another reason more companies are using PPC is because they can target a specific market with their ads. PPC marketing strategies will actually tap into an individual’s search history and then target the ads to their particular interest. This helps to cut through the millions of people that may be online for other reasons than you may have to offer.
If a customer is looking for gardening information your ad for cell phones will not be of interest to them. But if you’re an online gardening supply house then your ad will be just the thing they need. With PPC advertising, the ads will show up where they will be best used rather than at random among the millions of people that are sifting through the Internet on any given day. This helps you to focus your advertising and marketing dollars in a direction that will produce the best possible return on your investment making your campaign much more valuable than a standard Internet ad.
Over the past few years studies have showing that the results of PPC advertising can give you an immediate jump in traffic and sales to your site and produce some of the best results. As explained in affiliate-internetmarketing-success.com,
PPC or pay-per-click advertisement is one of the most effective and instant ways to bring traffic visitors to your website or blog…. It is always a great way to kick-start your online business.
There are, of course, many different ways to market your wares on the Internet but for those who are attempting to brand themselves as experts in their field or just getting into the Internet marketing field, using pay-per-click advertising is not only cost effective but an ideal way to establish your name among a wide audience of people.