Eben Pagan is a master of Direct response marketing. He has created multiple million dollar businesses from scratch and someone you need to pay attention to every time he speaks.
In this video he gets into the basics of how to market a company.
The Ten Commandments of Powerful Response Marketing.
Ten commandments for creating powerful response marketing documents to market a company:
Commandment 1
Show me that I am in the right place immediately by giving me what I am looking for.
Commandment 2
Know my emotional hot buttons and my pain points and relate everything to them and to the result that I am looking for
Commandment 3
Talk to me in a personal one to one conversational tone and show me that you get me.
Commandment 4
Design everything in a way that is easy and intuitive for me to understand and comprehend.
Commandment 5
Leave me better off than I was when I arrived by giving me something I can use to get closer to my desired result now.
Commandment 6
Help me to feel that you are trustworthy.
Commandment 7
Help me to get the feeling that I have discovered a wonderful, secret personal resource and now I have a go to advantage that I can access when I am in need.
Commandment 8
Tell me your story of how you, your product, your service came to be, in a way that resonates with me on a personal individual level. And in your story, tell me about your passion for your product or service. Tell me about your passion for helping me as a customer.
Commandment 9
Tell me exactly what I need to do in order to take the next step to get the result that I want.
Commandment 10
Take away my risk, or better yet, turn it around so that you as the business or the business owner have more of it than me.