An online presence means nothing if it isn’t building your business. And while it is something of an ego boost to see your personal profile or business online, it has no value if it is not bringing you business. Gone are the days when a website could just be considered a calling card. Today’s markets are so competitive that just having a website is not enough to get you noticed. Let’s have a look at some of the essential ways you can develop more leads through Internet marketing.
Responsive Web Design
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Responsive web design is no longer a luxury, it is a necessity to accommodate all the different devices being used to surf the Internet.
Eighty-eight percent of US adults have cellphones and 55% of them use them to access the Internet. Furthermore, 45% who liked to use their phones for Internet browsing preferred them to other devices. Overall, 17% of adults who used their phones preferred them to computers and tablets. HubSpot explains the importance of responsive web design for lead generation:
Your inbound marketing strategy can help inform your website redesign if you decide to go responsive. Responsive sites deliver either altered navigation or menu options, so your strategy can help you decide what content should go where. You have to plan this out in advance to ensure that the most important pages and pieces of content (from your prospect’s perspective) are prominently delivered.
Use A Lead Generator Tool
You can make use of an external tool to convert more of your website traffic into leads. By capturing email address and contact names your website can be converted into a lead generating tool. Those visits you capture so diligently every month from Analytics can be put to better use if you have a means through which to communicate with them. Offer free products or services to encourage people to sign up to your mailing list. Offer call backs for prospective clients and show that you are willing to do the work, rather than expect people to come to you.
Make The Most Of LinkedIn
LinkedIn is the biggest and most powerful business to business communication tool and can also rake in leads for you if used correctly. LinkedIn is constantly making updates and making it easier for businesses and professionals to reach their target audiences. Social Media Examiner says:
According to Experian Marketing Services, LinkedIn received 94M total U.S. visits in December 2012, an increase of 40% in traffic compared to December 2011. So, whether you’re a B2B and/or B2C company, now is a great time to start leveraging LinkedIn to find and attract your target market.
A link and a strong call to action can help you persuade your targets to follow your lead. An active LinkedIn presence gives you the chance to build more links- either by encouraging direct interaction, or by sending them to your website where you can convert them.
Paid For Advertising On Google
Of course, if you need a quicker turn around on your lead generation, Google’s Adwords tool can help you to accelerate your results. Wordstream explains how Adwords is such a valuable tool for lead generation:
You can instantly appear on page one and be in front of people who are searching for your solution to their problem. More people are aware of you and what you have to offer than before. Bingo! Yes, PPC is a channel you pay for by the click. Do keep in mind, though, that no marketing channel is free.
PPC leads are more qualified and bring you a greater chance of making an online sale.