If you have ever delved into the world of sales training, you have more than likely heard of Dave Dee. For the uninitiated, Dave Dee has become a notable figure in the sales training space, primarily because of his unique approach that focuses on learning how to read the psychological “cues” of your prospects in order to better position yourself to market to them. This proprietary technique, known as “Psychic Sales,” is the cornerstone of Dee’s training philosophy.
Dee credits the development of his Psychic Sales training methodology to his early struggles with attempting to book shows as an aspiring professional magician. He knew how to “wow” crowds with his sleight-of-hand, but he had no clue how to approach or market to people who may have had an interest in booking him for events. This prompted him to begin studying everything he could get his hands on regarding the art of marketing, much of which seemed to lead him to dead ends and lackluster results. From the various failures, missteps and mistakes that he endured, he began to develop an almost counter-intuitive approach to marketing that seemed to fly in the face of most of the prevailing techniques and approaches he had learned about. It was from this unconventional foundation that he formulated a series of emotional direct response marketing techniques that produced dramatically different results; within a three-month time span, Dee went from booking only three shows a month to averaging around 30 shows a month! With his new level of income, he was able to pay off $15,000 worth of debt, as well as purchase a new house and a new car.
Although Dee was making a very healthy income due to the new marketing techniques he had developed, it wasn’t until he realized that his entire income was based on whether or not he continued to perform magic shows that he began to search for ways to make passive income. He contacted Dan Kennedy, a well-known entrepreneur and motivational speaker, to ask how he could possibly leverage his knowledge of marketing as a professional magician to generate residual income. Kennedy replied by recommending a course on information marketing, which Dee immediately bought and implemented. He began to refine and distill his findings into an information product that would teach aspiring magicians how to make six figures a year performing magic. He took a leap of faith and placed an ad in a popular trade magazine for magicians, offering his newly conceived information product. Interestingly enough, he did not even fully complete the product until after he had received his first wave of orders!
Although Dee knew that he had a “secret weapon” on his hands, it still had not yet occurred to him that the system he had developed could be applicable across several different career fields and disciplines. Once his friends in various businesses began to inquire about his techniques, he put the finishing touches on what is now known as the Psychic Sales system and began teaching his marketing secrets to audiences far and wide. Dave now occupies the position of Chief Marketing Officer for the Glazer-Kennedy Insider’s Circle (GKIC), a marketing and sales training collective founded by Dave’s mentor and adviser, Dan Kennedy. GKIC utilizes both online and offline direct response marketing systems, services, products and coaching programs to assist entrepreneurs, sales professionals and small business owners in product marketing and lead acquisition.
Dave Dee is considered by Dan Kennedy to be one of the top experts and mentors in the field of teaching and coaching entrepreneurs and small business owners how to turn their passion into profits. After his dramatic transformation from struggling magician to master marketer, Dee has spent the past 15 years teaching and coaching people on how to turn their expertise and knowledge into a lucrative and profitable business. Through the development of effective step-by-step direct response marketing systems, Dee offers entrepreneurs and business professionals a road map to solid results in whatever their chosen field of endeavor may be. To further his efforts, Dee founded the Psychic Sales Institute, a resource center that helps entrepreneurs of all stripes learn the time-tested techniques of his Psychic Sales system. He has inspired thousands of people to follow their dreams and leverage their passions in order to live a successful and fulfilled life.
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